Equity theory of mot的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列包括價格和評價等資訊懶人包

COVID-19期間影響燕窩購買意願的因素－以越南消費者為例

為了解決Equity theory of mot的問題，作者楊碧玉 這樣論述：

This study aims to discover which variables influence the consumption of edible bird nests (EBN) in Vietnam. The study examines the impact of five factors on EBN purchasing intention: Attitude (ATT), Brand Trust (BT), Health Consciousness (HC), Perceived Behavior Control (PBC), Subjective Norms (SN

), and demographics. The total sample size is 302 Vietnamese aged above 18 through an online survey questionnaire. Probit regression analysis is adopted for the six-factor hypotheses test. The results found that attitude, health consciousness, and brand trust significantly influenced EBN purchase in

tention. However, it has also been revealed that subject norms and perceived behavioral control had no significant influence on EBN purchase intention. Furthermore, the results investigated those demographic factors that contributed the most to explaining consumers’ EBN purchase intention in Vietnam

.

美食印象對遊客重遊意願之影響： 以越南胡志明市為例

為了解決Equity theory of mot的問題，作者黃氏映紅 這樣論述：

本研究貢獻於美食意象的概念化，並呈現美食意象對品牌目的地和旅客重遊意願的相關性研究。通過分析美食意象的兩個部分組成，包含有形與無形的價值，此研究有助於確認當地美食在發展目的地旅遊中的關鍵因素。由目的地提供的照片因素和遊客所經歷的另一個因素中提到了美食圖像。在選擇品牌旅遊目的地時，會根據訪問者的感知來評估因素。 透過問卷分析343名台灣遊客對越南胡志明市的當地美食表示讚賞。分析結果驗證美食意象與其他構面在目的地品牌與重遊意願有積極正向關係。此外，本研究亦提供發展胡志明市美食旅遊的市場行銷策略，以使其成為具有吸引力的目的地品牌。