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Twenty Mule Team of Death Valley: Tales of White Gold, Parched Desert, and Iron Men

為了解決JEEP SPIRIT的問題，作者Greene, Steve 這樣論述：

The twenty mule team is an iconic legend of the Death Valley territory and Mojave Desert. Its operation was short-lived, but during that time, this team of animals, humans, and wagons became forever etched into the romantic psyche of all who learned about it. Common citizens who had no association w

ith the desert used products that had their beginnings in the mystique of Death Valley and the team. Even today, most every supermarket in the United States carries products with the well known twenty mule team silhouette on them. These borax related cleaning products are likely found worldwide. Rar

ely has such an obscure operation gained such fame as the impressive twenty mule team. This book tells the story behind the legend, revealing also what it was like to have worked as a laborer to extract the borax for transport to market. It is a time forever lost to the shroud of history, but the sp

irit lives on, and is celebrated regularly by enthusiasts who relive the glory of those days at planned desert events. Next time you see a desert dust devil approaching, imagine the colossal wagons and team lumbering along. Borax is a compound of boron, also known as sodium borate, and it brought in

more money for a few entrepreneurs than all the other mining activities (gold, silver, lead, copper, etc.) combined - this prized salt is what really put the Death Valley territory on the map of common public awareness. Borax was so valuable, it was also known as white gold. It is part of what is l

eft on the valley floor after many years of mineral evaporation in the scorching summer heat, and the miners who sought precious metals such as gold and silver overlooked its value. Humble but useful, borax is what led to the operation of Death Valley's famous twenty mule team, and was what thousand

s of Americans used during the mid-twentieth century to wash their hands and clothing. These giant wagons and rugged men responsible for hauling borax across the arid and merciless desert and through Wingate Wash in the 1880s are now legend, and have become an integral part of Old West Americana. Vi

sitors to Furnace Creek can still view these wagons today. Choosing to do his own hauling from the Harmony Borax Works when borax prices dropped, William Coleman initiated this new method to get his borax to Mojave. Each team was comprised of 18 mules and 2 draft horses, the horse's heavier weight b

eing used at the lead wagon for making turns easier. The two wooden borax wagons each carried over 10 tons of the powder in a volume of 4 by 6 by 16 feet. The rear wheels were 7 feet high, and the front were 5 feet. They had iron tires 8 inches wide and 1 inch thick. The third wagon was a metal cyli

nder carrying 1,050 gallons of precious water for crew and animals to survive the arduous 20 day round-trip desert journey (there are some accounts that state the water capacity of this cylinder was 500 gallons). The team moved along at an average speed of two miles per hour. The fully loaded rig we

ighed in excess of 30 tons. One twenty mule team left the Harmony Borax Works every 4 days, but the runs from this location ceased during the scorching summer months, with production continuing at the cooler Amargosa Borax Works until the fall of each year. It was a lot of back-breaking work that di

d not last long, but history shall never forget what happened here. Also included in this book is the story of Death Valley, as written by John Randolph Spears. In 1892, a book called "Illustrated Sketches of Death Valley and Other Borax Deserts of the Pacific Coast" was published by Rand, McNally &

Company, written by John Randolph Spears, and destined to become a long-time authority on the Death Valley territory. "The Story of Death Valley" is the first chapter of that book. John was among the first to write of this territory, thus the accounts of his visit were seen as noteworthy, although

his stories are laced with some unsubstantiated tales amidst the factual backdrop and histor Steve Greene first ventured into the rugged Death Valley territory in 1955, at the age of four, with his parents Bob and Joan, and his little sister Willow, who was two. Prior to Steve’s birth, his father

and mother first visited Death Valley in 1947 on a Harley-Davidson motorcycle, staying the first night in Death Valley Junction, where they were issued a candle at the motel due to an electrical outage in the tiny community. A lasting attraction for this strangely alluring land grew in Steve through

many fun years of continued family visits, where camping outdoors at hot Furnace Creek was common. Steve has repeatedly returned throughout his life, to a landscape that forever sings to his spirit. When in elementary school, Steve did reports about the mining and geology of the area, and built a p

lastic scale model of the twenty mule team. In high school, his parents bought him a large framed painting of the twenty mule team for his bedroom wall. Steve is noted for his countless backcountry expeditions into the remote hinterlands of Death Valley National Monument and Park, beginning on his o

wn back in 1975 when he purchased a CJ-5 Jeep and would lead friends into the wild country. His groups would probe the most secret corners, always seeking out the areas rarely visited by the big crowds, and hiking when the roads stopped. In more recent times, Steve has been found on Death Valley’s d

irt backroads in a couple of other SUVs, roaming solo through the land that has become an inseparable part of his spirit. He always takes to foot travel whenever the opportunity presents itself, being a devoted long-distance hiker since his earliest years. Ever continuing to define his environmental

sustainability paradigm, Steve maintains a commitment to lessen his carbon footprint on the planet he loves to explore. A naturalist at heart, his current vehicle ownership is of a human-powered recumbent tricycle, built to tackle the same dirt roads he formerly drove in his Jeep. He has not owned

a petroleum-powered vehicle since 2008, but still explores the wild backcountry on his trike. Steve does what he can to preserve the natural world. In October 2015, Steve set out to pedal the north to south length of the Mojave Desert on his tricycle, but deadly flooding on the first day aborted the

mission that was to be a recumbent cycling first. It was an example of weather destruction, considered a 1,000-year flooding event. Learn the full story here: mojavetraverse.wordpress.com

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旗艦店對品牌形象影響：以 cama café 為例

為了解決JEEP SPIRIT的問題，作者何炳霖 這樣論述：

cama café 目前擁有超過120家門市，創造出全世界唯一現烘咖啡的連鎖品牌。cama café 除致力於專業、品質優良的產品外，也期許自己能不斷打破框架、創造品牌價值。所以在2018年計劃以旗艦店將咖啡結合文化推廣cama café 「Bean to Cup」的品牌精神，選擇一個讓消費者可以沈浸在五感饗宴的環境之中，以沈浸式的五感體驗，讓消費者在這過程中認識品牌、認同品牌，進而愛這品牌，本研究旨在探討旗艦店對品牌形象的影響，以cama café 為例。本研究正式問卷採網路問卷，共發出2,156份，經扣除未曾到訪過cama café與旗艦店「CAMA COFFEE ROASTERS豆留森

林」的消費者，剩餘約1,867份，有效問卷達87%，但因為模型適配度，所以只採用了1609份。統計分析工具包含信效度、SEM代替因素分析、因素分析、回歸分析、T檢定。經實證分析後，發現旗艦店對於「品牌權益」、「品牌依戀」有正向影響效果，而且去過越多次旗艦店的消費者有越明顯的影響，而且品牌體驗愈高的消費者，隨著旗艦店的造訪次數越多，就越能強化「品牌權益」，所以以品牌權益的構面來看，這代表消費者愈會越認同品牌的理念和產品。

Chutzpah!: New Voices from China

為了解決JEEP SPIRIT的問題，作者Ning, Ou (EDT)/ Woerner, Austin (EDT) 這樣論述：

To Westerners China has often seemed a monolith, speaking with one voice--whether that of an ancient dynasty, a socialist state, or an economic powerhouse. Chutzpah New Voices from China shatters this illusion, giving Western readers a rare chance to listen to the brilliant polyphony of Chinese fic

tion today. Here, in the realms of realism and fantasy, and portraying worlds lyrical, gritty, or wildly avant-garde, sixteen selections--three of which are nonfiction--by up-and-coming Chinese writers take readers from the suburbs of Nanjing to the mountains of Xinjiang Province, from London's Chin

atown to a universe seemingly sprung from a video game. In these stories one may encounter a sweet, lonely fabric store owner or a lesbian housecleaner, a posse of shit-talking vo-tech students or a human hive-mind. A jeep-driving swordsman girds himself for battle by reading Borges and Nabokov. A B

eijing-raised Kazakh boy hunts for his lost heritage. A teenager plots revenge on the bureaucrat responsible for demolishing his home. A starving child falls in love with a water spirit. These stories, collected by Ou Ning and Austin Woerner, and offered in English by leading translators of Chinese,

travel the breadth and depth of China's remarkable literary landscape. Drawn from the pages of Chutzpah , one of China's most innovative literary magazines, this anthology bids farewell to the tired tropes of moonlight and peach blossoms, goodbye to the constraints of socialist realism. In their pl

ace it introduces us to the imaginative power, boundless creativity, and kaleidoscopic diversity of a new generation of Chinese fiction.

產品個性與使用者情感研究－以眼鏡鏡框為例

為了解決JEEP SPIRIT的問題，作者楊坤儒 這樣論述：

Donald A. Norman (2003)指出現代設計趨勢已轉為使用者為中心(User-centered) 的情感設計，正如同現在市面上有許多個性化商品的服務。然而，目前個性化商品所使用的手法多為直接轉化法，產品本身並沒有傳達使用者的個性。本研究期望能建立適合的情感量測方法，並且幫助設計師依照目標族群的需求設計出具相符的產品個性，且具原創精神與美感的個性化產品設計，並推廣至企業、產業界開發個性化商品或相關領域使用。本研究旨在探索產品個性與使用者個性之關係，研究分為兩階段，分別為(1)量測出不同造型之產品所具備不同產品個性及使用者本身具有之個性，與(2)透過統計方法分析出產品個性與使用者個

性之間的關聯性，將不同個性與不同產品個性之間的關係明確歸納出來。最終，本研究期望找出一種方法，幫助設計師為消費者進行客製化或個人化設計時能構築出符合消費者情感之產品。研究結果顯示：(1)不同造型之樣本所具有不同的產品個性；(2)不同的個性類型受測者對於不同產品個性的樣本會做出不同的選擇。