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Crafting Luxury

為了解決Luxury fashion brand的問題，作者Bloomfield, Mark,Borstrock, Shaun,Carta, Silvio 這樣論述：

Mark Bloomfield is a designer and visiting professor in the School of Creative Arts at the University of Hertfordshire, UK. He has worked in film and TV making jewelry for Titanic, Judge Dredd, Tolkien, Gentleman Jack, and The Crown. Shaun Borstrock is a luxury brand strategist and associate dean of

business, innovation, and projects, and head of the Digital Hack Lab in the School of Creative Arts at the University of Hertfordshire, UK. Silvio Carta is an architect, associate professor, and head of art and design in the School of Creative Arts at the University of Hertfordshire, UK. He is the

author of Big Data, Code and the Discrete City: Shaping Public Realms and Machine Learning and the City Reader. Veronica Manlow is professor in the Department of Business Management at the Murray Koppelman School of Business at Brooklyn College. She is the author of Designing Clothes: Culture and Or

ganization of the Fashion Industry and coeditor of Global Fashion Brands: Style, Luxury, History, also published by Intellect.

Luxury fashion brand進入發燒排行的影片

NFT非同質化代幣購買意圖之研究

為了解決Luxury fashion brand的問題，作者陳奕達 這樣論述：

隨著第三次科技革命的日趨發展，快速的進入了數位化時代，也為生活中帶來了一些改變。尤其是交易方式、商品性質的改變尤其明顯，如光碟、書籍、圖畫等，以前都要到實體店面購買，現在大家只要動動手指就可以在網路上完成整個交易；另外，還有推出數位形式供大家選購，不在侷限於商品本身的框架。NFT是將金錢、互聯網這兩個元素融合而產生出一個新的名詞。而這個名詞在這兩年不斷地廣流傳在網路、大小媒體上面，同時也獲選為2021「年度十大代表關鍵字」的冠軍，使得眾多藝術家、運動品牌、偶像名人甚至是時尚品牌都開始默默地投入NFT市場，這也提供給消費者在NFT市場上有更多的選擇。本研究以S-O-R理論為基礎，目的為探討消費

者在對於「美學觀」、「品牌知名度」、「行銷活動」、「知覺價值」、「知覺信任」、「購買意圖」及「口碑推薦」的關係之研究，並透過問卷調查方式，統計一般消費者對於NFT購買意圖的意見，並分析消費者在受到各種外在刺激構面後，個體心理的變化以及對購買意圖之關聯。研究問卷共計回收400份問卷，有效問卷數為365份，有效問卷回收率為91.3%。研究結果發現：消費者受到NFT的「外部刺激」因素後，對「自我知覺」有正向顯著的影響、消費者的「自我知覺」對於NFT「購買意圖」有正向顯著的影響、消費者的「自我知覺」對於NFT「口碑推薦」有正向顯著的影響、消費者的「自我知覺」對於「外部刺激」與「購買意圖」有起到中介的效

果。

Vogue On: Coco Chanel

為了解決Luxury fashion brand的問題，作者Cosgrave, Bronwyn 這樣論述：

Bronwyn Cosgrove is a curator, broadcaster, luxury brand consultant and the successful author of acclaimed fashion history books. She is the former features editor of British Vogue, and a regular contributor to international editions of Vogue.

探究自我概念與社會影響對綠色行銷的影響

為了解決Luxury fashion brand的問題，作者候培鑫 這樣論述：

Global campaigns and growing awareness have led consumers to have become more environmentally friendly in day-to-day life to sustain a better environment, each contributing to reducing the destruction of the environment. As a result, green consumerism impacts the bottom line to make its products an

d activities more environmentally friendly. This research reveals the factors that affect the green consumerism behavior from the consumer's point of view, which is the reason for the consumer's purchase intentions. Enables marketers and policymakers to understand the actual behavior of consumers in

making green purchase intentions through constructs from the Theory of Reasoned Action.A conceptual model is conducted and verified empirically verified using a survey of 528 respondents evaluated through structural equation modeling. The result shows a significant effect between attitude towards g

reen products and green purchase intention. In contrast, the relationship between green purchase intention and subjective norms is statistically insignificant. Therefore, self-concept assumes the effect between subjective norms and green purchase intention. Furthermore, the impact from self-concept

to green purchase intention, while positive in general significantly, differs based on the social Influence of purchasing green products - in developing countries considered in this study. Thus, it substantiates theoretical assumptions that emphasize the importance of individualism as a determinant

of purchasing green products by suggesting self-concept as mediating related to subjective norms and green purchase intention. Thus, this research indicates the increased intention toward green products to practitioners and policymakers.