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探究自我概念與社會影響對綠色行銷的影響

為了解決Social issue environ的問題，作者候培鑫 這樣論述：

Global campaigns and growing awareness have led consumers to have become more environmentally friendly in day-to-day life to sustain a better environment, each contributing to reducing the destruction of the environment. As a result, green consumerism impacts the bottom line to make its products an

d activities more environmentally friendly. This research reveals the factors that affect the green consumerism behavior from the consumer's point of view, which is the reason for the consumer's purchase intentions. Enables marketers and policymakers to understand the actual behavior of consumers in

making green purchase intentions through constructs from the Theory of Reasoned Action.A conceptual model is conducted and verified empirically verified using a survey of 528 respondents evaluated through structural equation modeling. The result shows a significant effect between attitude towards g

reen products and green purchase intention. In contrast, the relationship between green purchase intention and subjective norms is statistically insignificant. Therefore, self-concept assumes the effect between subjective norms and green purchase intention. Furthermore, the impact from self-concept

to green purchase intention, while positive in general significantly, differs based on the social Influence of purchasing green products - in developing countries considered in this study. Thus, it substantiates theoretical assumptions that emphasize the importance of individualism as a determinant

of purchasing green products by suggesting self-concept as mediating related to subjective norms and green purchase intention. Thus, this research indicates the increased intention toward green products to practitioners and policymakers.

消防人員於黑暗複雜建築環境之搜索教育訓練研究

為了解決Social issue environ的問題，作者林世明 這樣論述：

依據內政部消防署統計年報，1997至2020年間共計84名消防人員因公死亡(殉職)，5人因公全殘、17人因公半殘、2,903人因公受傷，其中最嚴重的傷亡都是執行黑暗複雜環境的火災勤務所致，消防人員在黑暗又複雜的火場環境中搜索可能會失去空間方向，嚴重時將會在火場上危及自身生命安全，充分突顯加強黑暗複雜環境的搜救能力訓練刻不容緩。本研究於新北市政府消防局汐止保長坑訓練中心（New Taipei City Government Fire Department,NTFD）的黑暗複雜空間(濃煙搜索訓練立體鐵籠)進行，由58位消防人員參與實驗，全身穿戴消防衣、帽、鞋(PPE)及空氣呼吸器(SCBA)完成

重裝體能訓練，接續執行全尺寸黑暗複雜空間(Dark and Complex Environments,DCEs)的尋路時間實驗，針對性別、年齡、消防分隊特性（都市、郊區或山區）、服務年資、救助隊訓練、慣用手、尋路的起始方向、火場搜索經驗、懼高症、怕黑、害怕陌生人、容易緊張及幽閉恐懼症等13個因子間尋路時間的差異，透過t檢定獲得敘述性統計資料，並進行多元線性回歸分析檢定顯著有意義因子，最後綜合問卷資料與統計分析資料獲得結果。經實驗結果得知，「年齡」可能是「次要顯著」及「幽閉恐懼症」為「顯著」的有意義因子，針對研究結論提出，協助透過行為、藥物理療降低對幽閉空間恐懼程度並評估調整執行之勤務性質建議，

及透過訓練可以改善「年齡」次要顯著影響，提出建立標準化黑暗複雜環境(DCEs)尋路行為安全訓練模式、成立制度化專業訓練教官團、建置機關專屬黑暗複雜環境(DCEs)訓練設施等短、中、長程建議，提供各消防機關參考，期有效縮短消防人員處於黑暗及複雜的火場環境尋路時間，提升緊急應變與確保自身安全能力。