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探討影響消費者持續參與網路大促購物節意願的因素之研究： 以中國大陸雙十一購物節為例

為了解決mobile phone shop lo的問題，作者許艷 這樣論述：

目錄摘 要 i誌謝 v表目錄 viii圖目錄 ix壹、緒論 1一、研究背景 1貳、 文獻探討 9二、消費者的持續參與意向 11三、關係品質 13四、使用與滿足理論 21參、 假說推導與研究模型 34一、研究架構 34二、研究假說 35（一）持續參與意向的感知因素 36（二）持續參與意向的感知因素 43三、研究變數與操作性定義 53一、問卷調查 57二、敘述性統計分析 60三、信度與效度分析 61四、結構模式配適度分析 67五、路徑分析及假說驗證 68一、研究結論 72二、研究討論 73（一）關係品質之滿意度、信任和承諾與持續參與意向之關係 74

（二）網站品質與滿意度、信任和承諾之關係 75（三）感知價值與滿意度、信任和承諾之關係 76（四）遊戲化與滿意度、信任和承諾之關係 76（五）社交相互作用與滿意度、信任和承諾之關係 77陸、管理意涵與理論貢獻 79一、理論價值 81二、實務價值 82三、研究限制與未來研究方向 85柒、參考文獻 88附錄一： 112

分析日本手機音樂遊戲偶像夢幻祭玩家－以台灣為例

為了解決mobile phone shop lo的問題，作者廖尹萱 這樣論述：

Recently, smartphone rhythm games have emerged and grown into a major market with a total number of $93.2 billion revenue, which hold 52% of the total global games market revenue. Especially the ones containing characters, virtual novels and simulation content within rhythm games; these have been e

xpanding within the gaming market. Furthermore, many Japanese games have entered Taiwan and presented a great success. However, although there are several papers studying role-playing games (RPG) and First-Person Shooter games, the rhythm game market has not been explored in-depth. Moreover, the cha

racteristics of rhythm game players haven’t been fully researched. Hence, this study is aimed at exploring the players of rhythm games, to understand the relations between different factors and game satisfaction with Japanese rhythm games in Taiwan. The research focuses on a Japanese smartphone game

in the Taiwan gaming market called Ensemble Stars!! Music. There is also a Chinese version operated by a Taiwan distributor. A structural equation was created to show the relation and hypotheses, and a quantitative online survey was designed, and the participants are Taiwanese of both genders.This

paper aims to understand which factors effect game satisfaction with Japanese rhythm games in Taiwan, hoping to give a reference for the Japanese rhythm games companies who seek to enter the Taiwan gaming market.