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探討紅色產品和吸引力的關係：印度和台灣的比較

為了解決red logo brand cloth的問題，作者孟立德 這樣論述：

ABSTRACTMotiveThe main motive of this paper is to find the influence of red color product on the individuals. Previous study shows that woman looks more attractive when she is having red colored product with herself i.e. woman carrying red laptop found to be more attractive in comparison to the sam

e woman with other color laptop i.e. blue, black or silver (Lin, 2014). The color red is frequently associated with sex; many studies have shown that red enhances female sexual attractiveness. This study was designed in such a way so that we can find that is the previous study/finding was stable or

not.And the second reason of this study is to know whether the effect of red colored product is cultural dependent or independent, and for this we have performed experiment in two different culture/countries that is India and Taiwan.Design/Methodology/ApproachIn total, eight experiment were performe

d, two on Indian female participants, two on Indian male participants, two on Taiwanese female participants and another two on Taiwanese male participants. Participants were recruited for the study through online survey using Google form. The contemplate was hang out for around a month and an averag

e of 140 usable responses were collected for each experiment (we have got different number of responses for different experiment). In each experiment the participants were asked to complete questionnaires which included photo of a male and female holding different color water bottle. In four experim

ents boy is holding a bottle of different color and in another four experiments girl is holding the bottle of different color. We tried to find the perception of Indian males, Indian females, Taiwanese males and Taiwanese females, on these questionnaires, and tried to know the influence/effect of re

d color on the Indian and Taiwanese participants. Data were analyzed using SPSS 20.Findings1. Taiwanese women find man with red colored product significantly more attractive, handsome, and romantic and having higher sex appeal.2. Taiwanese men find woman with red colored product significantly more a

ttractive, but in case of sex appeal, beauty and romantic look the mean score is higher although it is non-significantly higher.3. We have not got any significant difference regarding attractiveness, sex appeal, romantic and beauty/handsome among the photo of boy or girl holding five different color

bottles from the Indian participants, so we can say that influence of red colored product is cultural dependent.Practical ImplicationsIt is important to understand the product color, background color and its effects, because this may contribute to product design, architectural design. And, the find

ings may be also helpful for lighting designer who have the skill in controlling the light. Changing the color of the product is cheapest and most easy way to come up with new design.For marketing and advertisement in a particular culture or country, it is important to know the influence of color in

that country/culture. Our findings suggest that the influence of red colored product is culture depended, so we can’t not directly promote red colored product in every culture or country.KeywordsRed color product, attractiveness, cultural dependency, gender difference