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美和科技大學 經營管理研究所 莫慶文所指導 汝庭選的 Building and Developing Brand at Phu Nhuan Trading Joint Stock Company (PNCo) (2010),提出stock market logo ve關鍵因素是什麼,來自於Brand、Brand Consumers Trust、State Trademark Protection。

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Building and Developing Brand at Phu Nhuan Trading Joint Stock Company (PNCo)

為了解決stock market logo ve的問題,作者汝庭選 這樣論述:

Brands play an important role for businesses, for consumers and for the economy. Brands are intangible assets, but have great value of the business. There are many famous companies in the world not only by the scale of investment, technological innovation, which is due to the brand. Such as coca-co

la brand value in 2010 was 70.4 billion dollars; IBM brand is worth 64.7 billion dollars. (Interbrand 2010)- Brands contributed significantly increase in turnover and profit.- Brands to help businesses easily perform the contract, maintain traditional customers while attracting new customers,

potential customers. In fact, consumers are often drawn, conquered by goods brands, popular and stable. For example, when it comes to beer consumers think of Heineken beer brand, Saigon etc. These businesses have long known brands will create and reinforce the loyalty of large traditional customers,

attracting more potential customers, even customers of rival firms’ competition.Strong brands, sustainable help businesses to create its image, reduce costs for trade promotion activities, marketing activities; support businesses implement policy to penetrate and expand markets and distribution pro

cess favorable product distribution efficiency.Brands delivers competitive advantage for businesses, helping business has conditions and defense against other competitors. Brands create a brand consumers trust for quality, good prices. Consumers know the origin of products and help consumers reduce

costs, time to learn the product. Brands help protect the interests of consumers.State trademark protection situation will prevent counterfeit, fake consumer fraud. Famous brand encourage consumer psychology, consumers are not only willing to pay for the product value but also pay for their satisfac

tion when buying products with famous brand.In economies market, opening up and integration of the brand is a symbol of strength and national pride. Comes to electronic goods that people are talking about Japan or wine is said to be thinking of France. A country with many famous brands and with long

tradition is a manifestation of the survival and development. Thus, we can say that the brand is a great valuable asset of a business, because it can affect attitudes and behavior of consumers.The relationship between brands and customers can see as the conclusion. Customer trust and loyalty in the

brand and understand that the brand will benefit themselves through the use of products and services with reasonable prices, marketing programs, promotions and other support services. Besides, brands also assumed an important role for the enterprise, which is to bring all staff aware and proud to w

ork for companies with famous brands.