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Uber在東亞擴張因素之研究

為了解決租車ptt的問題，作者竇象俊 這樣論述：

Uber’s success is seen through its worldwide availability. In Asia, the success of Uber differs between places. In China, Uber is legal and successful. In Hong Kong and Macau, Uber is illegal to operate yet people are still using its services. In Taiwan, Uber was banned and the service is now back.

The motivation of this paper is to find out what factors are most important in determining the success of Uber’s operations in Asia. The research conducted will focus on finding the major reasons why Uber sees success after introduction in some countries but failed in the others. This paper will lo

ok at the background information that is related to Uber. The operations difference including driver to customer allocation, Uber’s rating system, and driver contract between Uber and Taxi partially explains why Uber sees success by differentiating itself from Taxi. Government Regulations, existing

competitors in each country are other existing background information that are extremely relevant in determining the success of Uber. A keyword analysis tool, Html5 word cloud, will be used to find the most commonly used words in each country’s top browsed social networks and discussion forums. The

keywords are then used to conduct qualitative research at which all the relevant information regarding the keywords will be researched. Lastly, a comparative analysis will be used to summarize the most important factors that contribute to the Asia expansion of Uber.