走在汽車革命的路上論文書籍站
Compulsive buying的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列包括價格和評價等資訊懶人包
Compulsive buying的問題，我們搜遍了碩博士論文和台灣出版的書籍，推薦Smith, Trevor A.,Wedderburn, Kenroy C.寫的 Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics 和Moschis, George P.的 Consumer Behavior over the Life Course: Research Frontiers and New Directions都 可以從中找到所需的評價。
另外網站Compulsive buying - : symptoms, causes and treatments也說明：Compulsive Buying – definition : Compulsive buying is an addictive behaviour whose object is the purchase, the acquisition of objects, accompanied by brief ...
這兩本書分別來自 和所出版 。
國立臺灣科技大學 管理學院MBA 林孟彥所指導 林筱琪的 情緒之購物決定：以訊息訴求為干擾 （2021），提出Compulsive buying關鍵因素是什麼，來自於情緒、衝動購物、訊息訴求、衝動購物特質。
而第二篇論文國立臺北商業大學 企業管理系（所） 鍾菁、賴明政所指導 林肯正的 短影音影響女性消費者購買化妝品意願之研究－以珍珠膏為例 （2021），提出因為有 短影音、使用與滿足理論、產品廣告信賴度、資訊可信度、產品創新評價、滿意度、創新接受度、購買意願的重點而找出了 Compulsive buying的解答。
最後網站The psychology of impulsive shopping - The Guardian則補充：As consumer psychologists noted, impulsive purchases occur when consumers perceive that the product or brand they are buying matches their own ...
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics
為了解決Compulsive buying 的問題，作者Smith, Trevor A.,Wedderburn, Kenroy C. 這樣論述：
Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.
Compulsive buying進入發燒排行的影片
這集我做得很有感，因為身邊真的有深受困擾的好友，希望大家都可以鼓起勇氣去發現與面對：）
如果想更深入暸解，相關資料貼上來供參考：
https://bit.ly/39csMG2
https://bit.ly/2Ib0fEZ
http://gebrc.nccu.edu.tw/jim/JIM-workshop_files/papers/2-3.pdf
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情緒之購物決定：以訊息訴求為干擾
為了解決Compulsive buying 的問題，作者林筱琪 這樣論述：
衝動購物 (Impulsive Purchase) 是消費者面對壓力及情緒變化的因應行為之一。情緒左右著消費者的購買行為，也影響著消費者的思考過程。過去多項研究將消費者的心理因素及個人特質納入消費者行為的考量架構之中，且本研究發現到消費者在不同情緒時面對廣告刺激會產生不同的消費行為，廣告刺激的理性及感性訊息訴求 (Message Appeal) 可發展不同的影響效果。因此本研究試圖了解訊息訴求與衝動購物特性在情緒與衝動購物之間的影響性。試圖以產品角度切入探討情緒與衝動購物之間的關係，以提供企業此角度撰寫企業生成內容提供給目標客群。此外，企業可以透過情緒營造激發消費者的衝動購物性。而本研究透過
操弄受測者情緒及兩種訊息訴求廣告以測驗不同情緒與訊息訴求對於衝動購物決定的影響效果。研究結果發現正向及負向情緒皆會提升衝動購物發生的機率，而高衝動購物性在正向情緒時的影響效果高於負向情緒。此外，無論是在正向或負向情緒中，消費者接收到理性訴求皆會產生衝動購物決定，然而在正向情緒中，感性訴求的效果更為突出。因此本研究建議企業在分析目標客群時，在正負向情緒下廣告以理性訴求為主皆具有一定效果，而在如特定節日等正向情緒下則建議以感性訴求的角度推廣產品及服務的效果較好。
Consumer Behavior over the Life Course: Research Frontiers and New Directions
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為了解決Compulsive buying 的問題，作者Moschis, George P. 這樣論述：
This book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply t
he life course paradigm's concepts and theoretical perspectives to study consumer topics in an innovative way.Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have be
en limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (
e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap i
n consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice.Presenting applications of the life cou
rse approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, co
nsumer psychology, and marketing research. George P. Moschis is Alfred Bernhardt Research Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University; and Adjunct Professor and Director of the Consumer Life-course Studies Group at Mahidol University in
Bangkok, Thailand. Professor Moschis is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. He has been studying consumers for four decades and has published large numbers of articles and books about their b
ehaviors at various life stages and over the course of their lives.
短影音影響女性消費者購買化妝品意願之研究－以珍珠膏為例
為了解決Compulsive buying 的問題，作者林肯正 這樣論述：
存在超過一甲子的珍珠膏，因產品表面質地及塗抹皮膚後呈現獨特的珍珠光澤感而得名。曾經以美白、治痘、潤膚保溼、防曬、潤飾膚色等多合一功能而成為火紅商品，效果類似現今BB霜，卻未跟隨時代的演進而更新其行銷模式，面臨銷售通路傳統以及使用者高齡化等問題。 在這跨平台行銷、影音推播、精準投放、數據分析為王的數位行銷時代，本研究希望藉由短影音廣告（碧蔓舒之PP水肌偽妝棒官方Youtube影片）的觀看，來探討短影音資訊性、產品廣告信賴度、創新產品評價等研究變數對產品廣告滿意度之影響，進而分析產品廣告滿意度以及消費者的創新接受度是否影響產品購買之意願。 本研究採紙本問卷形式，以大台
北地區之女性民眾為受訪對象發放，研究結果發現珍珠膏短影音廣告之資訊性、產品廣告信賴度及創新產品評價，對產品廣告滿意度皆具正面影響，而觀看者之創新接受度及其產品廣告滿意度對產品購買意願亦有正面影響。 研究結果之發現有助於協助新型態珍珠膏觸及過去不曾聽聞此產品的年輕消費族群。針對創新接受度高、35歲以上的非學生消費者，透過短影音在短時間內傳達產品資訊、特色功效及使用方式等資訊，並將其設定為廣告透放對象，有利於提升投放廣告的經濟效益。