Hyundai Elantra的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列包括價格和評價等資訊懶人包

"Key Barriers for Penetrating IndonesiaAutomotive Market:A Case Study of Hyundai in Indonesia"

為了解決Hyundai Elantra的問題，作者蔡如意 這樣論述：

The purpose of my thesis is to understand why Hyundai cannot achieve success inIndonesia and capture the lessons in managing global marketing and upon understanding the key reasons, I explore possible improvement opportunities. Hyundai must carefully strike a balance between standardization and loc

al effectiveness. Standardization would promote more efficiency and consistency in managing global operations. On the other hand, consumer needs vary and marketing program will be more effective when customized to each customer target group in different countries. Thus, tradeoff between standardizat

ion and customization is essential. This thesis explores this tradeoff. It explores common mistakes ompanies make in global marketing management when it comes to customization and standardization of strategies.The fact is Hyundai is a successful global brand in the automotive industry. Hyundai oper

ations in Indonesia have started since 1995 when Elantra entered the market as the flagship product. But until 2009, Hyundai has not really taken off and capture the mass market in Indonesia. The automotive industry analysis will lead the audience to know more about the market situation, it is suppo

rted by the customer segmentation result as well. Thus, the key lessons and barriers of Global Marketing Management will be highlighted in this case study by using three stages of automotive business framework which are automaker’s production, channel partner, and automotive consumer. Finally, this

research will come up with the recommended strategies due to grab Indonesian market share.