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消費者對粉絲專頁、品牌形象的影響-以臺南地區統一星巴克為例

為了解決Impreza wiki的問題，作者郭博弘 這樣論述：

　　社群網站的數量相當多，如Facebook, Twitter, Blogs等知名的社群網站，本研究主要以目前發展最為迅速的Facebook社群網站作為研究對象，並且有提供商業行為的粉絲專頁，讓企業可以藉由粉絲專頁來跟顧客溝通維持良好的顧客關係。以「消費者對粉絲專頁、品牌形象的影響----以臺南地區統一星巴克為例」作為研究方向來探討。　　本研究的抽樣對象為臺南地區的統一星巴克消費者。蒐集問卷期間為2014年9月7日至2014年12月9日，回收之有效問卷共500份，受訪者當中性別女性居多佔51.6%；年齡以23~30歲為主，佔52.2%；教育程度部份，大學佔55.3%居多，研究所佔30.4%居

次；每天瀏覽Facebook的時間以1小時至3小時居多，佔30.4%。　　透過研究證實「粉絲專頁的服務品質」與「品牌形象」有正向的關係，由此可證實，粉絲專業的服務品質與消費者之間具有溝通及互動性，使用者可以透過網際網路粉絲社群的即時性以及便利性獲得資訊，好的粉絲專頁服務品質可以讓消費者對品牌形象的感知有所提升。

汽車改裝次文化研究創作 - Mazda3

為了解決Impreza wiki的問題，作者李効武 這樣論述：

Since the early 90’s, explosive growth of the automotive aftermarket tuning scene, global automotive markets have been overrun by vase varieties of aftermarket brands and parts. Aftermarket Products becoming available for almost any manufacture and model, from performance parts such as engine upgra

des to suspension setups, or perhaps the paintjob that changes the vehicle color from one to another, with add-on graphics to increase the presence of the vehicle and making it one of a kind. It was the trend to tune a vehicle straight out of factory, it was the cool thing to do, it was the way to e

xpress, the way to become different from others, it all started with the imports, it wasn’t long until the other brands catch up, but as generations grew past their teenage years, and tuning scene died down from the limits created by law enforcers. Slowly it began to fade away, it was deemed dangero

us, the cause of street racing, police began to hunt down modified vehicles, law after law was passed to prevent a vehicle from being modified, and with nothing standing up for the culture, it got quiet away. Until early 2000, movie maker Universal Studio released its first ever “Fast and the Furiou

s” movie, a movie about street racing, involving beautiful machines of speed which re-ignited the roaring hearts and boiling bloods of many past tuners. The aftermarket tuning scene completely exploded globally, many movies of the same series later; it created a butterfly effect in this unique cultu

re worldwide, by year of 2009, just Chinese market along, vehicle tuning market value exceeded seven billion US dollars, and vehicle modifying no longer limit to imports, this time the growth is humongous, the movie franchise help created vast varieties of styles and joined all different tastes from

different sides of globe. People start to develop unique trends of modification such as JDM which stands for Japanese domestic market, VIP, especially for the high and luxurious, Hellaflush, for those willing to lay low. And this culture is no longer limited to the young and vicious, even major sup

er car maker from Europe got themselves involved with it, automakers pour all its resources to study and create factory performance parts and special edition vehicles to please its customers, Why is vehicle modification such a big thing? This study attempts to rectify the true value of vehicle modif

ications and create a better public understanding of this culture. With the help from a couple examples of modified vehicle, alongside a few case studies, we hope to provide prove of a positive image for all tuners of automotive industry, and bring more attention into the benefits and art of vehicle

modifying.This study will be categorized into 3 different parts, first we will explore into a series of major automakers that are well known worldwide for their special contribution in vehicle modifying, the results will then introduce some of the special edition vehicles, including factory tuned v

ehicles, and some aftermarket tuned vehicles, which also divides into different types and trends of modifying. Joining the style and taste of uniquely manufactured vehicles, we will then throw in a mixture of personal styling, ways of self expression, and then re-create such effect on an originally

very plain sedan. The production process mainly involves performance upgrades, creating a better output of power, while small amount of exterior upgrades to match up to the owner’s personality, the result is aimed to be low profile, but an all rounded vehicle, proving that a fun driving experience i

s not a luxury just limited to the exotics. Photo images were taken in the process of upgrading and some videos were made to document the upgrade and necessary up keeping. The final goal is to create a better understanding of the vehicle modifying culture, bringing more positive view and appreciatio

n towards the very unique styling and design cues of this culture.