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以混合多準則決策探討原廠汽車修理業提昇服務績效關鍵因素-以A公司為例

為了解決Mbu usa的問題，作者鍾昇衛 這樣論述：

中文摘要隨著國產轎車受到車市買氣走緩，以及進口車大軍壓境等影響而減產，加上外銷市場需求不振，連帶影響汽車零組件產值同步下滑，加上新車市場的銷售量已趨於飽和，汽車維修的總營業額卻逐年成長。隨著副廠牌零件品質提升，價格降低的趨勢下，以及私人保修服務逐漸普及，使得原廠汽車修理廠面臨大眾運輸網綿密，用車頻度降低、副廠零件品質提升與價格降低、人才流失、素質不一、顧客對服務品質要求過高等困境。如何有效衡量維修廠服務績效，為各汽車維修業者最為重要議題。本研究以提昇原廠汽車維修服務績效為目的，探討對於原廠修理業提升服務績效關鍵因素的影響構面，整理出影響服務績效的重要因子，以修正式模糊德爾菲法專家問卷確認因子

內涵，再使用模糊層級分析法找出影響的服務績效重要排序，以作為原廠修理業服務績效改善的管理依據。研究結果顯示：1.構面排序：零件服務、顧客滿意。2.準則排序：一次修好率、服務稽核綜合評比、零服績效綜合評比、廠等車主2小時完工交車率、零件供應率 98%、售服場景顧客滿意綜合評比、Luxgen汽車即時保母APP下載率、忠誠顧客經營、神秘客售服分數。3.方案排序：甲廠、乙廠、丙廠。關鍵詞：原廠汽車修理業；服務績效評估、修正式模糊德爾菲法、模糊層級分析法

Factors Affecting on Students Satisfaction of the Taiwanese Joint Bachelor Program- A Case Study at Foreign Trade University in Vietnam

為了解決Mbu usa的問題，作者陳英雲 這樣論述：

Together with the development of the society, there are many changes in education. The trends toward global integration is increasing continual. Students in Vietnam have many chances to connect with the modern methods of education system. Today, they can access with advanced education of developed

countries such as the United Kingdom, the United States, Europe or developed countries in Asia besides the traditional education. Students can choose joint training programs. Recent years, many universities in Vietnam run the joint training program and attract a lot of students choosing to enroll th

is program. Therefore, the quality of program and satisfaction of learners face many challenges. For the aim of reaching the influence of quality of service on student satisfaction for the Bachelor's Degree Program, the author research Joint bachelor program of Business Administration major in Touri

sm and Hospitality Management with case in Faculty of International Education in Foreign Trade University based on the study of Parasuraman et al. (1985) and the SERVQUAL model. The model is applied by the author to analysis dimensions that effect to student’s satisfaction. On the other hand, indiv

idual instruction and material support are important to student satisfaction. Understanding factors affecting quality of service and student’s satisfaction is important for organizations to distinguish and gain competitive advantage over other competitors.