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A case study of business model innovation on E-commerce Start-up in Thailand

為了解決Nb shopping的問題，作者Peeraya Ploykaew 這樣論述：

An E-commerce transaction occurs over the internet between a buyer and seller. Thailand is one of the fastest growing e-commerce markets due to its highly urbanised population and busy lifestyle. As people's lives become busier, both men and women are juggling many roles, including working, sociali

sing, raising a family, etc. It is also the advent of technology that has made people aware of the convenience they have received, as technology has been evolving to make life easier and more convenient. As a result, it encourages problem behaviours or addiction to convenience and emerges a new econ

omy which is called lazy economy. This case study aims to provide a comprehensive analysis of "Shopee Thailand," Thailand's biggest e-commerce platform. With the help of primary interview and secondary data, the fundamental principles of E-commerce startup, business model innovation, market and comp

any overview, and Lean business model framework are provided throughout this paper.