走在汽車革命的路上論文書籍站
美和科技大學 企業管理系經營管理碩士班 李賢達所指導 阮成南的 Factors Affecting Customer Satisfaction - Case Study Phu Nhuan Jewelry Joint Stock Company （2017），提出P.b jewelry關鍵因素是什麼，來自於Customer satisfaction、Jewelry Company、service quality、SERVQUAL、EFA。
而第二篇論文朝陽科技大學 工業設計系 曾永玲所指導 韓耀迦的 從文學到設計－以紅樓夢為例 （2013），提出因為有 紅樓夢、釋意學、珠寶設計的重點而找出了 P.b jewelry的解答。
Factors Affecting Customer Satisfaction - Case Study Phu Nhuan Jewelry Joint Stock Company
為了解決P.b jewelry 的問題，作者阮成南 這樣論述：
Satisfaction is, in many economist’s opinion, should be something company proactively seek and offer to customers instead of passively wait to react to competitor’s movement. “Being the Earth’s most customer-centric company,” it is apparent that the secret ingredient to any big conglomerate’s succe
ss is customer’s satisfaction. Amazon, Apple, or Facebook triump helped companies in the world to realize the importance of customers and pushed them to adopt a more customer’s-oriented strategy.This study looks at the case of Phu Nhuan Jewelry (PNJ), a Jewelry company that established in Vietnam. P
NJ is a prominent jewelry seller that established in 1988, where Vietnam jewelry market was at its infant state. Having a competitive advantage as the earliest component in the market, PNJ quickly rise to the top of Vietnam Jewelry Company. With an intensive innovating and extensive changing in prod
ucts development and structure management, PNJ reportedly having an exceptional revenue over the years. However, these advantages are beginning to fade away when other potential competitors with huge investment and aggressive strategy to gain segment enter the market. Stacked market with high compet
ition steadily lead PNJ to Bertrand Paradox.To avoid this, it is recommended that PNJ should consider service quality as the main competitive advantage. This thesis will utilize SERVQUAL model to measures and analyse five basic factors (Empathy, Responsiveness, Tangible, Assurance, and Reliability)
that determine the service quality in PNJ Vietnam. Although there are several methodological approaches and models to measure the performance, the author of this thesis decided to employ SERQUAL model since the model has proved by many researchers to be effective and easy to interpret.
從文學到設計－以紅樓夢為例
為了解決P.b jewelry 的問題，作者韓耀迦 這樣論述：
在量產當道的型態下，設計在市場上也面臨快速汱舊換新的情形，由此可知，當今要生產出一個讓消費者覺得了不起的產品，便顯不易。鑑此，本研究旨於找到一些有助於建立消費者情感連結的方法，將文學轉化為產品設計的方法即為本研究結果。本研究嚐試將《紅樓夢》中的三個主角的愛情故事詮釋成三段抽象的關係，最後再將此三段關係轉譯成二件珠寶產品。本研究闡述了如何經由對文學與符號元素的萃取、翻譯及應用，進而發展至產品設計；同時，透過此般文化性的構建內容，發展出吸引人的與消費者溝通的方式，並建立消費者與產品之間的有效性連結。