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群聚之國際競爭力：德國巴登-符騰堡州與墨西哥新萊昂州汽車產業群聚之比較分析

為了解決Porsche canada Price的問題，作者葉詩婷 這樣論述：

The present thesis analyzes and compares the international competitiveness of the two selected automotive clusters Baden-Wuerttemberg and Nuevo Leon, applying Porter’s Diamond model. Therefore, the basic theoretical knowledge concerning competitiveness and cluster theories is explained, and the aut

omotive industry is briefly introduced. Based on the literature review and the available data, the author selected and defined assessment criteria within the six competitiveness factors of Porter’s Diamond. Applying this analysis framework, the author investigated both automotive clusters in detail.

The findings indicated a higher competitiveness level of the automotive cluster Baden-Wuerttemberg in all elements of Porter's Diamond. The analysis and the comparison demonstrated the German cluster's strong innovativeness, maturity, and high international competitiveness in contrast to the develo

ping, regionally and nationally competitive Mexican cluster, which is transitioning from a mere production hub to a research location. In light of the thesis results, the author finally proposed recommendations for both clusters to sustain and strengthen their competitiveness.

消費者對於電動汽車接受度的決定因素:AHP方法

為了解決Porsche canada Price的問題，作者國加瑞 這樣論述：

Purpose – The purpose of this thesis is to create a hierarchy of most found factors influencing the acceptance of electric vehicles (EVs) and purchase intentions of private consumers in Germany.Methodology – Based on previously published literature on the acceptance of electric vehicles, this study

applies a set of 12 factors for achieving the objective of the present thesis. The 12 factors were divided into two categories, using the push and pull theory. The model starts by identifying the main criteria using the push and pull factors. The prioritization and ranking of these factors was perf

ormed using the analytic hierarchy process (AHP), a multi-criteria decision making process. 315 valid participants have joined the study performing an online-questionnaire under the AHP. The robustness of the decisions were checked by conducting inconsistency analysis, using Super Decision software.

Findings – It was found that the top three criteria for the acceptance of EVs, in descending order, are “maintenance cost”, “energy efficiency” and “reduction of carbon footprint”. Furthermore, factors that attract and therefore pull the customers towards EVs are found to be more important than fact

ors that push customers away from conventional fuel vehicles (CFV). Managerial implications were then proposed, incorporating the AHP finding. Practical implications – The study ranks the determinants, from the most to the least important which allows managers in th

e automotive industry and politicians to decide which determinants they need to pay attention to and work on for a successful acceptance of electric vehicles.Originality/value – The hierarchy decision model would also enable manufacturing corporations to understand the relative importance of decisio

n criteria and to establish viable strategies for encouraging acceptance and eventual purchase of electric vehicles.

Keywords – Analytical hierarchy process, electric vehicles, consumer acceptance, Germany, Pull and Pull Theory.