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The Impact of Internal Marketing, Organizational Culture, and Work Engagement on Job Satisfaction and Performance: Evidence from Taiwanese Companies

為了解決Unity Software Inc.的問題，作者Ivor Andrew George Thompson 這樣論述：

This paper has the purpose of examining the factors impacting employees job performance. The research concentrates on the following factors: Internal Marketing, Organizational Culture, and Work Engagement to understand Job Performance.For this study, anyone who works in a Taiwanese company was sele

cted for use and a total of 202 respondents’ data was collected and analyzed. The research study was made through an empirical investigation using an online questionnaire survey and all the questions were adapted to meet a 5-point Likert scale from 1 = strongly disagree to 5 = strongly agree. The da

ta collected was initially analyzed through SPSS program. To understand job performance, a structural design was developed using the AMOS program. The software measured the impact of internal marketing, organizational culture and work engagement and how job satisfaction impacts job performance.The r

esults of this research indicated that (i) internal marketing has a positive impact on organizational culture, (ii) organizational culture has a positive impact on work engagement, (iii) internal marketing has a positive impact on job satisfaction, (iv) organizational culture has a positive impact o

n job satisfaction, (v) work engagement has a positive impact on job satisfaction, (vi) job satisfaction has a positive impact on job performance. Therefore, the findings of this investigation demonstrated a positive relationship for all the independent variables through the mediating variable of Jo

b Satisfaction. This research is beneficial in helping management better understand employees needs and expectations of the organization, provide suitable placement and an environment where employees have the opportunity to learn and grow from their career. The implications of the research will be d

iscussed throughout the investigation.