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Management Accounting: Information for Decision Making and Strategy Execution

為了解決benz suv的問題，作者Atkinson 這樣論述：

1.For upper level undergraduate and MBA Management Accounting courses. 　　An approach to management accounting from the perspective of a business manager. 　　Atkinson presents state-of-the-art thinking on all of the major topics in management accounting including activity-based management, the Bala

nced Scorecard, target costing, and management control system design. 2.Blending new theories and topics with the fundamentals. While Atkinson maintains its classic managerial accounting focus on planning and decision-making about product mix, customer mix, and capacity, it also includes new discuss

ions relevant to some of the more modern topics in managerial accounting, including ethics, environmental issues, and life cycle costing and approaches. 3.Presenting the concepts in context: 　　(1)Case Studies. Atkinson includes several case studies, as well as Harvard Business School cases. The Ha

rvard Business School case studies present time-driven Activity Based Costing linked to strategy and activity based budgeting. There is also an Institute of Management Accounting case on how Mercedes-Benz used target costing to develop its new SUV. 　　(2)Chapter-Opening Vignettes. Based on a real co

mpany that describes realistic business problems, these chapter-opening vignettes help students see how understanding the material in the chapter can help in the business world. 4.Key changes in the sixth edition: 　　(1)Chapters 1-8 include stronger integration of the role behind management account

ing and its effect in providing relevant information to decision makers throughout an organization. 　　(2)Chapter 1 introduces the Play-Do-Check-Act cycle as an organizing framework for embedding multiple management accounting processes. 　　(3)Chapter 2 is a repositioned chapter on the Balanced Scor

ecard and strategy maps. 　　(4)The new Chapter 6: Measuring and Managing Customer Relationships features the strategic importance of understanding and transforming customer profitability through decisions on product features, product mix, order pricing, and customer relationships. The material in th

is chapter includes the pricing waterfall for measuring customer discounts, promotions and allowances, and an extended treatment of how to derive customer satisfaction and loyalty metrics for a business unit’s Balanced Scorecard. 作者簡介 Anthony A. Atkinson　　現職：University of Waterloo Robert S. Kaplan　　

現職：Harvard Business School Ella Mae Matsumura　　現職：University of Wisconsin-Madison S. Mark Young　　現職：University of Southern California

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賓士與特斯拉電動汽車購買意願之研究:以品牌權益、產品知識與生活型態為探討因素

為了解決benz suv的問題，作者許文慈 這樣論述：

隨著時代的變遷，能源問題日益嚴重與全球暖化問題不斷，使得民眾環保意識逐漸提升，各國政府積極建立環保政策以及制訂禁止販售燃油汽車規範，電動汽車成為全球熱門話題，未來市場看好，台灣也不例外。2020年的台灣，眾多汽車公司推出自家電動汽車販售，包含傳統汽車公司與新創汽車公司皆販售電動汽車，當品牌逐漸增加，消費者要如何從新創汽車公司與傳統汽車公司選擇自己喜愛的電動汽車，因此本研究選擇特斯拉與賓士進行比較。本研究透過實務經驗與文獻探討找出影響電動汽車購買意願的可能自變項因素，探究品牌權益、產品知識與生活型態對購買意願之影響。本研究對象針對「有購車經驗者」為主，增加可信度，針對全台灣18歲以上的民眾。本

研究透過網路問卷發放，回收有效樣本共345份，據以進行變數測量，並使用統計軟體SPSS作為分析軟體，探究與驗證變項間關係。研究結果發現消費者對特斯拉電動汽車的品牌權益認知、產品知識對購買意願呈現關聯性，而特斯拉品牌知名度對購買意願不具顯著預測力，並且特斯拉品牌忠誠度之預測力最高。消費者對賓士電動汽車的品牌權益認知對購買意願呈現關聯性，熟悉度對購買意願仍有預測力，賓士品牌知名度對電動車購買意願不具顯預測力，而仍以品牌忠誠度之預測力最高。而且不同生活型態的族群對於購買特斯拉與賓士的電動車意願具有正向的影響。