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Red Hot II

為了解決red logo brand name的問題，作者Knights, Thomas (PHT)/ Frieze, Elliot James (CON) 這樣論述：

Red Hot II is a collaboration between British photographer Thomas Knights and British designer Elliott James Frieze, characterized with its rebranded midnight blue material background. I felt there was more to say. Many of the redhead models we talked to not only had issues with their red hair growi

ng up, but also with being pale. So this exhibition and art book will explore the beauty of the redhead s pale skin, its supposed fragility, and poetic appearance ... We will also look at the beauty of freckles as well as black and mixed-race redheads. We are taking the conversation further this tim

e, celebrating what makes us redheads unique, learning to love that uniqueness and empowering ourselves by owning that difference, says Thomas Knights, creator of the Red Hot project. As with his previous book, Red Hot 100, this publication serves a good cause. The charity partner for the book is Th

e Diana Award anti-bullying initiative. Princess Diana is a globally recognized household name, and Knights already has a strong relationship with the charity with proceeds from the original Red Hot 100 book totaling over 10,000 to date. (The Red Hot project has raised over 45,000 in total for vario

us charities and good causes.) The new look of Red Hot will keep the core message of the original Red Hot: redefining the ginger stereotype with a strong anti-bullying message. But this time, the focus of the conversation will celebrate what makes redheads unique, with a focus on pale skin, freckles

, black, and mixed-race redheads. Unlike the original Red Hot 100 book, which focused more on quantity, Red Hot II will scale back the number of models, focusing on slightly fewer that suit this new luxury aesthetic and turning the attention more on their individual story and unique look. This will

mean the viewer can really explore their unique experience. Thomas Knights and Elliot James Frieze have scoured the world to bring you the hottest redheads from Europe, the Americas, the Middle East, and Australasia. One of the most successful elements of the Red Hot project was the personal quotes

next to each image. This fundamental part of the project will return to Red Hot II, as the project creators encourage their models to go deeper into their past and share more of their stories with them. Enlightening, heart-warming, poetic, funny or sad the quotes give the viewer a unique perspective

on what it is to grow up a redhead in the twenty-first century. The foreword is written by Jacky Harvey Collins, art historian and writer of the critically acclaimed Red A History of the Redhead The background image takes on an alluring luxe midnight blue satin allowing for pale skin to be explored

in a way the bright original blue didn t. The midnight blue and updated logo will be rolled out across all products, exhibitions, and literature, so there is a clear change in brand identity for existing fans and total continuity. The project will take on a more refined, high-end fashion and aspira

tional design look and feel. Pale skin will be the new focus alongside auburn hair. It will be enhanced by the lighting in all photography so to appear pale like a statue placing the models on a pedestal and poses reminiscent of Graeco-Roman Gods: heroic and strong, but also with a poetic fragility.

The Red Hot motto is Be proud of who you are. This mission statement goes beyond only speaking to redheads. It s about celebrating difference. Championing an alternative view of beauty. It s empowering, owning one s own perceived flaws and celebrating difference. In the West, we live in a tan cultu

re. The idea of being tanned (either real or fake) is seen as desirable, aspirational, and attractive. No matter the health risks associated with tanning, being tall, dark, and handsome and having a healthy glow is what we are told is attractive. If you can t tan, you are often ridiculed and are mad

e to feel less attractive by your peers and society as a whole. However, this notion of a tan looking more attractive has been learned. It is a result of a modern fixation with summer holidays and leisure time defining our social standing. More holidays equals more leisure time equals a higher socia

l standing. Tan becomes synonymous with attractive. It wasn t long ago that it meant the opposite you were of a lower perceived social standing if you were tanned, as it meant you were poor and had to work outside; back then, pale skin was seen as aspirational. We think we are in control of what we

find attractive and what we think is beautiful but this couldn t be further from the truth. Beauty is taught to us. Our innate desires have been manipulated by big business who realized a lot of money could be made from making us feel unattractive and less than. In the West, we are sold the dream of

having a tan, and the East (especially in India and China) are sold the dream of being pale skinned skin bleaching products exist, just in the same way as tanning products do in the West. Essentially, we are made to feel that what we are, is not good enough, and we are sold products to fix a create

d problem. Red Hot II will be celebrating pale skin and freckles alongside red hair. It is another step against the norm, and cements Red Hot as a brand unafraid of championing alternative views of beauty and our unique core message: Be proud of who you are. "

red logo brand name進入發燒排行的影片

OTA 的商標設計與購買意願: 消費者理解水平的神經科學研究

為了解決red logo brand name的問題，作者林小燕 這樣論述：

線上旅行社（OTA）的商標形狀和顏色對消費者的認知行為有其一定之影響，尤其是對其購買意願，這有助於推廣他們的套裝旅遊行程。本研究的目的是通過解釋水平理論 (CLT) 的視角了解消費者的購買意願，因為解釋水平理論可以提供一個有效的理論架構來理解形狀和顏色的組合如何影響消費者的購買意願。通過採用神經科學的方法，本研究設計一系列實驗以獲得研究結果，並調查了消費者的解釋水平和 OTA 商標設計的思維方式一致性對消費者購買意願的影響。這項研究在三項研究中證明了解釋水平的心態一致性，研究 1a 有 183 名參與者，研究 1b 有 228 名參與者，而有 60 名參與者的研究 2 提供了更多關於消費者解

釋水平的心態一致性的實證結果，也表明商標設計和目標產品之間的關係可以通過構建消費者的解釋水平來進行瞭解。至於研究 3，30 名參與者加入並提供了自然心態一致性效應和反映標設計的消費者腦波活動的證據。本研究試圖提供理論和實踐意義，特別是對於旅遊行銷和OTA的商標設計。