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日本後現代建築巡禮：1975-1995昭和、平成名建築50選

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　　◆收錄細節 　　日本後現代主義建築重要建築師 　　白井晟一、大江宏、毛綱毅曠、丹下健三、磯崎新、石井和紘、石山修武、高松伸、原廣司、安藤忠雄、隈研吾、伊東豊雄、黑川紀章、象設計集團、MIDO同人會、前川國男建築設計事務所……   　　日本後現代主義建築代表性建築物 　　1.摸索期1975—1982 　　懷霄館［親和銀行總行第3次增改建電算中心棟］｜別子銅山紀念館｜今歸仁村中央公民館｜千葉縣立美術館｜筑波新都市紀念館｜洞峰公園體育館｜小牧市立圖書館｜角館町傳承館｜金澤市立圖書館｜澀谷區立松濤美術館｜名護市廳舍｜弟子屈町屈斜路阿伊努部落民俗資料館｜釧路漁人碼頭MOO｜新宿NS大樓｜赤坂王子飯店

（赤坂格蘭王子大飯店）新館｜兵庫縣立歷史博物館   　　2.興盛期1983—1989 　　筑波中心大樓｜直島町役場｜伊豆長八美術館｜釧路市立博物館｜釧路市濕展望資料館（釧路市濕原展望台）｜毛綱毅曠建築事務所｜球泉洞森林館｜東京都葛西臨海水族園｜世田谷美術館｜盈進學園東野高等學校｜織陣｜YAMATO INTERNATIONAL｜石垣市民會館｜東京都多摩動物公園昆蟲生態館｜龍神村民體育館（龍神體育館）｜東京工業大學百年紀念館｜魚舞（Fish Dance）｜兵庫縣立兒童館｜朝日啤酒吾妻橋大樓（朝日啤酒大樓）、吾妻橋大會堂（Super Dry大會堂）｜湘南台文化中心   　　3.極盛期1990—199

5 　　青山製圖專門學校1號館｜焦耳A｜東京都廳舍｜八代市立博物館、未來之森博物館｜M2（東京美茉莉禮堂）｜川久飯店｜高知縣立坂本龍馬紀念館｜姬路文學館｜石川縣能登島玻璃美術館｜Amusement Complex H｜梅田藍天大樓（新梅田城）｜愛媛縣綜合科學博物館｜秋田市立體育館｜西海珍珠海洋中心（海KIRARA）｜輝北天體館 　　作者相關著作：《建築遺產的私房導覽  東日本30選》 　　《建築遺產的私房導覽  西日本30選》 　　《日本前現代建築巡禮：1868-1942明治、大正、昭和名建築50選》 本書特色 　　日本建築大師隈研吾：「再也沒有比這個時代更有趣的了。」   　　日本後現

代主義建築，一概被歸為「泡沫經濟期建築」，很少被正面論及。本書精選並實地探訪1975～1995年後現代主義席捲日本期間的50棟名建物，以知識淵博的文章加上幽默而生動的插圖，為讀者報導這些建築的源起與現況。 　　這些建築大致分為摸索期（1975-82年）、興盛期（1983-89年）與極盛期（1990-95年）三期，採完工年代排列，帶讀者進建築聖地巡禮。不只是建築欣賞導覽，也是讓人樂在其中的旅記。 　　另附有建築大師隈研吾與作者磯達雄的對談，究竟他們精選的「對日本後現代建築意義重大的作品」為何？對談當中又將擦出何種火花呢？   　　看門道看熱鬧皆宜！ 　　產經新聞晚報書評：以輕鬆插圖與文字，為

讀者深掘名建築的魅力與實力所在！ 　　亞馬遜書店讀者評論：讀者印象中的建築書總是充滿術語與冷硬的照片而難以閱讀，然而本書的圖解一看就懂，明確點出建築講究的細節何在，就算是不熟建築的讀者也能讀得津津有味。 　　日本權威建築雜誌《日經建築》最受歡迎專欄，雜誌總編輯宮澤洋與建築作家磯達雄，透過生動圖文書寫建築歷史、美學，為古蹟建築鑑賞人士、日本旅遊愛好者、建築系所學生、必攜參考書。   作者簡介 磯 達雄 　　1963年生於埼玉縣，1988年畢業於名古屋大學工學部建築系。 　　1988~1999年間任職於《日經建築》雜誌編輯部。 　　2000年獨立。2002年合夥成立編輯事務所flick

studio。 　　目前擔任桑澤設計研究所及武藏野美術大學外聘講師。 　　著作有《634之魂》，共同著作有《高山建築學校傳說》 　　《從數位影像看日本建築的30年變遷》《現代建築家99》 　　《我們想的未來都市》等。 　　flick studio網址：www.flickstudio.jp/   繪者簡介 宮澤 洋 　　1967年生於東京，成長於千葉。 　　1990年畢業於早稻田大學政治經濟學部政治系，進入日經BP社。 　　就讀文科卻不知為何被派至《日經建築》編輯部， 　　自此與建築結下不解之緣。 　　2005年1月－08年「昭和現代建築巡禮」， 　　2008年9月－11年7月「建築巡禮後

現代篇」， 　　2011年8月－13年12月「建築巡禮古建築篇」， 　　2014年1月－16年7月「建築巡禮現代篇」連載。 　　2018年至今再度連載「建築巡禮昭和現代篇」。   前言 打開封印20年的蓋子   1.摸索期1975—1982 懷霄館［親和銀行總行第3次增改建電算中心棟］｜1975 ｜ 白井晟一研究所―01 別子銅山紀念館｜1975｜ 日建設計―02｜ 順路拜訪 今歸仁村中央公民館｜1975｜象設計集團―03｜ 順路拜訪 千葉縣立美術館｜1976｜大高建築設計事務所―04 筑波新都市紀念館｜1976｜洞峰公園體育館｜1980｜ 大高建築設計事務所―05,06｜ 順路拜訪

小牧市立圖書館｜1977｜象設計集團―07｜ 順路拜訪 角館町傳承館（角館樺細工傳承館）｜1978｜大江宏建築事務所―08 金澤市立圖書館（金澤市立玉川圖書館）｜1978｜ 谷口‧五井設計共同體―09 澀谷區立松濤美術館｜1980｜ 白井晟一研究所―10｜ 順路拜訪 名護市廳舍｜1981｜Team ZOO［象設計集團＋Atelier Mobile］―11 弟子屈町屈斜路阿伊努部落民俗資料館｜ 1982｜ ―12｜ 順路拜訪 釧路漁人碼頭MOO｜1989｜ 毛綱毅曠建築事務所―13｜ 順路拜訪 新宿NS大樓｜1982｜ 日建設計―14｜ 順路拜訪 赤坂王子飯店（赤坂格蘭王子大飯店）新館｜198

2｜ 丹下健三‧都市‧建築設計研究所―15｜ 順路拜訪 兵庫縣立歷史博物館｜1982｜ 丹下健三‧都市‧建築設計研究所―16｜ 順路拜訪 2.興盛期1983—1989 筑波中心大樓｜1983｜磯崎新工作室―17 直島町役場｜1983｜ 石井和紘建築研究所―18 伊豆長八美術館｜1984｜ 石山修武＋DAM·DAN空間工作所―19 釧路市立博物館｜1984｜ 釧路市濕展望資料館（釧路市濕原展望台）｜1984｜ 毛綱毅曠建築事務所―20，21 球泉洞森林館｜1984｜ 木島安史＋YAS都市研究所―22｜順路拜訪 東京都葛西臨海水族園｜1989｜谷口建築設計研究所―23｜順路拜訪 世田谷美術館｜1

985｜ 內井昭藏建築設計事務所―24 盈進學園東野高等學校｜1985｜環境構造中心［C‧亞歷山大］―25 織陣｜1986｜高松伸建築設計事務所―26 YAMATO INTERNATIONAL｜1986｜ 原廣司＋Atelier Phi建築研究所―27 石垣市民會館｜1986｜ MIDO同人會、前川國男建築設計事務所―28｜順路拜訪 東京都多摩動物公園昆蟲生態館｜1987｜日本設計―29｜順路拜訪 龍神村民體育館（龍神體育館）｜1987｜渡邊豐和建築工房―30｜順路拜訪 東京工業大學百年紀念館｜1987｜ 篠原一男―31｜順路拜訪 魚舞（Fish Dance）｜1987｜ 弗蘭克·O.蓋里―3

2｜順路拜訪 兵庫縣立兒童館｜1989｜ 安藤忠雄建築研究所―33 朝日啤酒吾妻橋大樓（朝日啤酒大樓）、吾妻橋大會堂（Super Dry大會堂）｜1989 ｜日建設計＋菲利普‧斯達克―34 湘南台文化中心｜1989｜ 長谷川逸子‧建築計畫工房―35 3.極盛期1990—1995 青山製圖專門學校1號館｜1990｜ 渡邊誠／建築師事務所―36 焦耳A｜1990｜ 鈴木愛德華建築設計事務所―37｜順路拜訪 東京都廳舍｜1991｜ 丹下健三·都市·建築設計研究所―38 八代市立博物館 未來之森博物館｜1991｜ 伊東豊雄建築設計事務所―39 M2（東京美茉莉禮堂）｜1991｜ 隈研吾建築都市設計事

務所―40 川久飯店｜1991｜ 永田·北野建築研究所―41 高知縣立坂本龍馬紀念館｜1991｜ WorkStation―42 姬路文學館｜1991｜ 安藤忠雄建築研究所―43｜順路拜訪 石川縣能登島玻璃美術館｜1991｜ 毛綱毅曠建築事務所―44｜順路拜訪 Amusement Complex H｜1992｜ 伊東豊雄建築設計事務所―45｜順路拜訪 梅田藍天大樓（新梅田城）｜1993｜ 原廣司＋Atelier Phi建築研究所―46｜順路拜訪 愛媛縣綜合科學博物館｜1994｜ 黑川紀章建築都市設計事務所―47 秋田市立體育館｜1994｜ 渡邊豐和建築工房―48 西海珍珠海洋中心（海KIRARA

）｜1994｜ 古市徹雄·都市建築研究所―49｜順路拜訪 輝北天體館｜1995｜ 高崎正治都市建築設計事務所―50   特別收錄：【隈研吾x磯達雄】對談： ──與社會搏鬥所產生的張力，沒有什麼比這個時代更有趣了     前言 打開封印20年的蓋子 　　近年常耳聞現代建築在一般群眾間受到高度重視，蔚為話題。正值高度經濟成長期建蓋的廳舍與文化設施正要拆除重建的時期，也常看到市民在得知後提出請願書要求保存、運用，或開設相關座談會的報導。對於透過《有故事的昭和現代建築》（東‧西日本篇）闡述現代主義建築迷人之處的我們而言，這樣的消息相當令人振奮。 　　可是，我卻從未在新聞報導上看到民眾提出請

願書，要求保存後現代主義建築。也沒在一般雜誌上看過後現代主義建築的特輯。甚至連建築界相關人士也鮮少有人認真評論後現代主義建築。這樣既不批判也不肯定，就只是視而不見的現象，與其說漠不關心，我倒覺得眾人像是將後現代主義建築封印了一般。 　　後現代主義建築之所以會被忽視的最大原因，恐怕是因為其建設高峰期與泡沫經濟崩壞的時期重疊吧。無論是一般民眾還是建築界相關人士，大家都對那個時代懷抱著罪惡感。「讚賞泡沫時期投入大筆金錢建設的建築物，不知會遭受何種非議？」——人們或許都會受到這樣的想法束縛吧。   　　能夠從20年間的50棟建築中發現什麼？ 　　筆者畢業於政經學系，於1990年進入領域完全不相關的

專業建築雜誌工作。當時正值後現代主義的全盛期。坦白說，我剛入社時，絲毫不明白那些在雜誌上掀起熱潮的建築到底好在哪裡。相反的，比起後現代主義建築，舊雜誌裡充滿簡約之美的現代主義建築更吸引我，《有故事的昭和現代建築》的專欄企劃也由此而生。 　　但是在那之後經過20年，隨著建築知識的增加，我開始對當時未能理解的後現代主義建築感到好奇。 　　如果不了解後現代主義誕生的契機，就無法了解現代主義的問題；倘若不明白後現代主義為何衰退，便無從得知今後的建築該朝哪個方向前進。唯有打開封印20年的盒蓋，才能了解歷史脈絡。 　　以上雖然寫了這麼一篇一本正經的文章，但撇開編輯者的使命感不談，其實我是私心希望能到

處參觀其他人不常欣賞的建築。 　　我好想仔細瞧瞧轉作殯儀館的「M2」，以及堪稱泡沫經濟象徵的「川久飯店」內部。不僅如此，對於完工當時令人費解的「青山製圖專門學校1號館」，如今參觀後會產生什麼想法，我也充滿興致。建築巡禮的原動力，通常是這種迷哈精神的興趣使然。 　　本書包含了在《日經建築》以連載形式刊登的26棟建築報導，還有以「順路到訪」為題全新創作的24棟建築圖文報導。介紹對象為1975-1995年完工的建築，並依照完工年份編排。就算造訪過這50棟後現代主義建築仍無法領略其中的奧妙，光是能一覽這個時代的代表性建築也深具意義了，不是嗎？ 　　那麼，就讓我們打開這20年的封印吧！   宮澤洋

﹝日經建築總編輯﹞

舞光mobile01進入發燒排行的影片

「公民遠見課程」之學習重點建構——以公民行動取向課程模式為取徑

為了解決舞光mobile01的問題，作者徐向良 這樣論述：

綜觀國內外的文獻，關於培養未來思維能力的課程與教學逐漸為人所重視，但尚未建構起不同能力階段的學習指標，與之相關的議題和概念亦各自表述、相互競逐。本研究以公民行動（civic action approach）取向課程模式為取徑，建構中小學公民遠見課程（Civic Foresight Curriculum）之學習重點。本研究先後執行兩類型的專家問卷調查，其一為德懷術（Delphi Technique）問卷，透過評定學習重點各指標間的適切性建構學習重點，凝煉出24 項核心概念與基礎、中階、高階共72 項的學習表現，並且符合公民行動取向課程設計的模式。其二為層級分析（Analytic Hierarc

hy Process [AHP]）問卷，透過評定不同核心概念間的相對重要性，確立課程設計者應在不同階段的公民遠見課程中安排不同比重的核心概念，來回應學習者的需求。

環球教育雅思口語官方題庫

為了解決舞光mobile01的問題，作者楊鑫 這樣論述：

《環球教育雅思口語官方題庫》按照雅思口語考試的方式，將內容分為三部分，分別對應雅思口語考試中的Part 1、Part 2及Part 3。 《環球教育雅思口語官方題庫》第一部分，共提供99個話題，筆者挑選了近幾年雅思口語考試Part 1部分的高頻真題。這些話題在《環球教育雅思口語官方題庫》中被詳細分為以下6類：基本資訊類、人物類、地點類、媒體類、物品類、抽象事物與其他類。 第二部分，共提供174個話題，筆者挑選了近幾年雅思口語考試Part 2部分的高頻真題。這些話題在《環球教育雅思口語官方題庫》中被詳細分為以下6類：人物與動物類、地點類、物品類、抽象事物類、媒體類、事件經歷類。 第三部分，

共提供80個題目，筆者挑選了近幾年雅思口語考試Part 3部分的高頻真題。這些題目在《環球教育雅思口語官方題庫》中被詳細分為家庭關係、名人影響、人際關係、公共設施等20類。在Part 1和Part 2中，對重點高頻題目進行了深入解析，解析由高頻題目、題目點評、高分範例和亮點知識總結四部分組成；非重點題目則只給出了題目和範例。在Part 3中，給出了高分範例和亮點知識總結。 楊鑫，“口語魔力藥水”學習法創始人。海歸碩士，10餘年一線教學經驗，英國GESE口語考試12級(*高級)。樸新環球教育北京學校金牌主講與教師培訓師；環球教育產品與教學中心編委；口語教研組組長。曾受邀為騰訊

中國好老師節目的專訪嘉賓。 PART 1 常考話題 Unit 1 基本資訊類 01 Name 姓名 2 02 Study 學習 4 03 Work 工作 6 04 Hometown 家鄉 8 05 Accommodation 居住情況 10 Unit 2 人物類 06 Friend 朋友 13 07 Teacher 教師 15 08 Neighbour 鄰居 17 09 Pop star 流行歌手 18 10 Celebrity 名人 19 11 Family/family activities 家人/家庭活動 20 12 Teenager 青少年 21 Unit 3

地點類 13 Museum 博物館 23 14 Park/garden 公園/花園 25 15 Place near water 近水之地 26 16 Countryside 鄉村 28 17 Country 國家 29 Unit 4 媒體類 18 Music 音樂 30 19 News 新聞 32 20 Advertisement 廣告 33 21 TV programme 電視節目 35 22 Films/movies 電影 36 23 Magazine 雜誌 37 Unit 5 物品類 24 Public transport 公共交通工具 39 25 Mobile phone 手機

41 26 Snack 小吃 42 27 Gift 禮物 44 28 Fruit 水果 45 29 Shoes 鞋 46 30 Chocolate 巧克力 48 31 Hat 帽子 49 32 Mirror 鏡子 50 33 Flower 花 51 34 Handicraft 手工藝品 52 35 Watch 手錶 53 36 Jewellery 珠寶 55 37 Bag 包 56 38 Clothes 衣服 57 39 Bike 自行車 58 40 Tree 樹 59 41 Boat 船 61 42 Toy 玩具 62 Unit 6 抽象事物與其他類 43 Reading 讀書 64 4

4 Colour 顏色 65 45 Handwriting and typing 手寫與 打字 67 46 E-mail 電子郵件 69 47 Housework 家務 70 48 Weekend 週末 72 49 Sports 運動 73 50 Swimming 游泳 74 51 Time management 時間管理 75 52 Teamwork 團隊合作 76 53 Public holidays 公共假期 77 54 Computers and the Internet 電腦與網路 78 55 Visiting home 到家中拜訪 79 56 Taking photos 攝影 80

57 Sunny days/sunshine 晴天/陽光 81 58 Birthday 生日 82 59 History 歷史 83 60 Future plan 未來計畫 85 61 Outdoor activities 戶外活動 85 62 Art 藝術 86 63 Travelling 旅行 87 64 School life 學校生活 88 65 Seasons 季節 89 66 Being in a hurry 匆忙 90 67 Being alone 獨處 91 68 Indoor games 室內遊戲 92 69 Walking 走路 93 70 Dancing 跳舞 94 7

1 Shopping 購物 95 72 Weather 天氣 96 73 Politeness 禮貌 98 74 Daily routine 日常生活 99 75 Going out 外出 100 76 Dream 夢 101 77 Robot 機器人 102 78 Noise 噪音 103 79 Science 科學 104 80 Social networking 社交網路 105 81 Staying up late 熬夜 107 82 Memory 記憶 108 83 Maths 數學 109 84 Helping others 幫助他人 110 85 Sky 天空 111 86 Sl

eep 睡覺 112 87 Collection 收集 113 88 Evening activities 傍晚活動 114 89 Meals 三餐 116 90 Camping 露營 117 91 Rainy days 雨天 118 92 Training lessons 培訓課程 119 93 Forgetting things 忘事 120 94 Studying/Working hard 努力 121 95 Communication 交流 122 96 Studying efficiency 學習效率 123 97 Happiness 幸福 124 98 Concentration

集中精力 125 99 One day in the week 一周中的一天 126 PART 2 常考話題 Unit 1 人物與動物類 01 Describe a family member who you feel proud of． 130 02 Describe a famous person who you are interested in． 132 03 Describe a person who apologised to you． 134 04 Describe a family member who influences you greatly． 136 05 Desc

ribe a business person you admire． 137 06 Describe a knowledgeable person you know． 138 07 Describe an interesting foreigner you know or read about． 139 08 Describe a good parent you know． 140 09 Describe a couple you know with a happy marriage． 140 10 Describe a person who is helpful for your work

or study． 141 11 Describe an interesting neighbour that you have． 142 12 Describe two people who you know and come from the same family． 143 13 Describe a polite person you know． 144 14 Describe a new friend who you met recently and you want to know more about． 145 15 Describe one of your friends wh

o influenced you most． 146 16 Describe a person who you like to spend much time with． 147 17 Describe a creative person you know (e．g． a musician， inventor or leader)． 148 18 Describe a leader you admire． 149 19 Describe a person who you admire and is much older than you． 150 20 Describe a person wh

o just moved to live with you or moved to a new place． 151 21 Describe an interesting person in a piece of local news． 152 22 Describe a person whose job is important/who makes contribution to the society． 153 23 Describe one of your best friends． 154 24 Describe a family member who has the closest

relationship with you． 155 25 Describe a person who likes to travel by air． 156 26 Describe a person (in the news) who you want to meet． 157 27 Describe a person who can do well in the work． 158 28 Describe a wild animal that you saw from a very close distance/that you are interested in． 159 29 Desc

ribe a time when you saw an interesting animal． 160 Unit 2 地點類 30 Describe a park or a garden that you like most in your city． 161 31 Describe a popular/famous place where people like to go swimming． 163 32 Describe a foreign country where you’d like to work for a short time． 165 33 Describe a drea

m house or apartment you want to live in． 167 34 Describe an interesting house or apartment you visited (not your home) ． 168 35 Describe a place where people like to listen to music in your city． 169 36 Describe a leisure facility (like a cinema， a theatre or a sports centre) you like to have in yo

ur hometown． 170 37 Describe an interesting place that only a few people know． 171 38 Describe a place with a lot of people． 172 39 Describe a café that you like． 173 40 Describe a shop that was opened recently near your home． 174 41 Describe a quiet place you like going to． 175 42 Describe a public

place in your city that you like to visit and where you can be relaxed． 176 43 Describe a public place of your city that you like most． 177 44 Describe a tall building (of your city) that you like or dislike． 178 45 Describe a stadium in your city． 179 46 Describe a place with water you like visiti

ng． 180 47 Describe a place/a city/a village which you have been to and was polluted． 181 48 Describe a street that you like to visit． 182 49 Describe a small city or town you have been to and you like． 183 50 Describe a foreign country you would like to visit but have not been to． 184 Unit 3 物品類 5

1 Describe a piece of furniture in your home． 185 52 Describe a piece of clothing that you like most． 187 53 Describe a gift you gave to someone． 189 54 Describe a traditional product in your country． 190 55 Describe something that you bought recently and made you happy． 191 56 Describe something yo

u bought because you saw or read its advertisement． 192 57 Describe a piece of clothing given by someone． 193 58 Describe a plant or a kind of vegetable of your country you like most． 194 59 Describe a free gift you received (like a free meal or a free movie， etc．)． 195 60 Describe a piece of import

ant equipment/machine in your home (not a computer) ． 196 61 Describe a kind of foreign food you once had． 197 62 Describe a photo of yourself that you like． 198 63 Describe an important thing you or your family have kept for a long time． 199 64 Describe a childhood toy you liked． 200 65 Describe a

useful thing that you borrowed from someone． 201 66 Describe a handicraft you made on your own． 202 Unit 4 抽象事物類 67 Describe an expensive sport you like． 203 68 Describe a science subject/an area of science that you are interested in． 205 69 Describe an interesting tradition in your country． 207 70

Describe a rule or regulation of your school that you agree or disagree with． 209 71 Describe a sport (game) you like watching． 210 72 Describe a way to stay healthy that you like． 211 73 Describe something good for you to keep fit． 212 74 Describe an enjoyable but expensive activity you do occasio

nally． 213 75 Describe an exciting activity/sport you like to try for the first time． 214 76 Describe an activity you did after school or work． 215 77 Describe a class of science that you learned in high school． 216 78 Describe a work of art (like a painting or a statue) you like． 217 79 Describe a

course/subject that you want to have in the future． 218 80 Describe a good decision that someone around you made recently． 219 81 Describe an achievement you are proud of． 220 82 Describe a success you had in your life． 221 83 Describe an activity you like doing near the sea． 222 84 Describe an inve

ntion that changed people’s life． 223 85 Describe a change you had recently． 224 86 Describe a positive change in your life． 225 87 Describe something you have wanted to do for a long time but you have not． 226 88 Describe a big company or organisation that employs a lot of people in your city． 227

89 Describe a big company you are interested in． 228 90 Describe a holiday you want to have in the future． 229 91 Describe a plan you have (not related to your study or work)． 230 92 Describe someone’s decision that you disagreed with． 231 93 Describe a well-paid job that you are good at/that you mi

ght do in the future． 232 94 Describe a perfect job you want to do in the future． 233 95 Describe a kind of weather you like． 234 96 Describe a car/bike/motorbike trip you would like to go on． 235 97 Describe a (special) meal you want to have． 236 98 Describe a special short trip you want to take in

the future． 237 99 Describe a small business that you want to have in the future． 238 100 Describe an important conversation that you had and influenced you． 239 101 Describe an App or a programme． 240 102 Describe something you learned from your mistakes． 241 103 Describe a good personality you ha

ve． 242 104 Describe a method that helps you save money． 243 105 Describe a short trip that you dislike but often take． 244 106 Describe an important skill you learned during your childhood． 245 107 Describe a goal that you would like to achieve in the future． 246 108 Describe a season or time of a

year that you like most． 247 109 Describe a new skill you want to learn． 248 110 Describe a family you like (not your own) most． 249 111 Describe a difficult but right choice you made． 250 112 Describe something important you forgot to do． 251 113 Describe a team project you participated in． 252 114

Describe a dream you had at night． 253 115 Describe something you would like to do if you have one day off． 254 116 Describe a law about environment that you want to see in your country． 255 117 Describe a special festival in your hometown． 256 Unit 5 媒體類 118 Describe a movie you like． 257 119 Des

cribe a book that you like to read again． 259 120 Describe an advertisement you saw or read recently． 261 121 Describe an important letter you received． 263 122 Describe an exciting book you have read before． 264 123 Describe a useful website you often visit． 265 124 Describe a TV series or programm

e you like． 266 125 Describe a piece of good news you received from someone． 267 126 Describe a piece of interesting local news people are interested in． 268 127 Describe an interesting talk or a speech you heard recently． 269 128 Describe a song you like most/a special song for you/an interesting s

ong you like．270 129 Describe an interesting story from the TV or a book you read． 271 130 Describe an article from a magazine or newspaper． 272 Unit 6 事件經歷類 131 Describe an occasion when you helped someone． 273 132 Describe an enjoyable experience you had in your childhood． 275 133 Describe an int

eresting car/bike/motorbike trip you had． 277 134 Describe a team project you participated in． 278 135 Describe an interesting conversation you had with someone you did not know． 280 136 Describe an English class you enjoyed． 281 137 Describe a happy experience of using your mobile phone． 282 138 De

scribe an experience that you taught someone something． 283 139 Describe a time you moved to a new home or school． 284 140 Describe a time when you found all people were smiling． 285 141 Describe a time when you ate a special cake． 286 142 Describe a time when you went to an appointment much earlier

than scheduled． 287 143 Describe an occasion when a person solved a problem with a clever solution． 288 144 Describe a time when someone or something made you laugh． 289 145 Describe a challenging experience you had． 290 146 Describe an experience you spent time with a child． 291 147 Describe an ex

perience when you were waiting for something or someone． 292 148 Describe an experience of a good service you got from a shop or restaurant． 293 149 Describe an experience when you were not allowed to use your mobile phone． 294 150 Describe a wedding you enjoyed attending． 295 151 Describe a dinner

with your friends that you organised/that you had． 296 152 Describe a special short trip you had． 297 153 Describe an enjoyable day that you spent in the countryside． 298 154 Describe a time when you were really busy/when you were the busiest． 299 155 Describe a time when you needed to use your imag

ination． 300 156 Describe an occasion when you prepared/organised something． 301 157 Describe a time you missed an appointment． 302 158 Describe an occasion when you ate something for the first time． 303 159 Describe a time when you got up very early． 304 160 Describe something interesting you recen

tly did in your free time． 305 161 Describe a time when you felt a little bit angry． 306 162 Describe the first time when you talked with someone in a foreign language． 307 163 Describe a time when your plan was changed by bad weather/when you changed your plan． 308 164 Describe a happy family event

in your childhood． 309 165 Describe an unforgettable vacation/n an ideal holiday you had． 310 166 Describe a short vacation that impressed you． 311 167 Describe a time you watched the sky． 312 168 Describe an unusual activity you have done recently/currently in your free time． 313 169 Describe a ti

me when someone or something made noise． 314 170 Describe an important event in history in your country/a (period of) history that you are interested in． 315 171 Describe an art or craft activity you did at school． 316 172 Describe a special vacation you like most． 317 173 Describe a long walk you h

ad． 318 174 Describe a time when you shared something with others． 319 PART 3 常考題目 Unit 1家庭關係 01 In your culture， what do people often do to tighten family ties? 322 02 How important are family members to you? 322 03 Is the relationship among family members changing in your culture? 323 04 What can

usually cause the generation gap in families? 323 Unit 2名人影響 05 In recent years， why do so many people especially young people want to be famous? 325 06 In your country， in what ways do people become famous?/What kind of people can become famous? 326 07 What is the best part of being a celebrity i

n your country? 326 08 What are the disadvantages of being a celebrity in your country? 327 Unit 3 人際關係 09 On what occasions do people in your country usually apologise to others? 328 10 What do people in your country often do for apologies? 329 11 Do you believe people are becoming more and more s

elf-centred with the development of our society? Why?/Why not? 329 12 Are people in your city friendly to strangers? Why?/Why not? 330 Unit 4 公共設施 13 How important are parks to people in your mind? 331 14 Besides parks， what kinds of public places do people need most in cities? 331 15 If government

s only have a limited budget for public facilities， what can they do to decide which facility they should invest in? 332 16 Why are there many public facilities in cities but not in rural areas? 333 Unit 5 旅遊的意義 17 What is the importance of travelling? 334 18 What are the differences between travel

ling in your own country and travelling abroad? 335 19 What kind of places in your country can easily become popular tourist attractions? 335 20 Some travellers complain that some tourist attractions are overly commercialised． What do you think of this? 336 Unit 6 外來文化 21 Why are so many people now

adays interested in foreign cultures? 337 22 Are there some possible ways for people to learn foreign cultures? 338 23 What kinds of places can attract foreigners to settle in? 338 24 While travelling in foreign countries， some people can accept the local cultures easily but some others cannot． Why

is this? 339 Unit 7 實用傢俱 25 In your country， what factors do people usually consider when buying furniture? 340 26 Why do some people like buying expensive furniture? 341 27 What are the differences between furniture in offices and furniture at home? 341 28 Do you think the style of furniture is im

portant? Why?/Why not? 342 Unit 8外觀與外表 29 Why do some people like buying designer clothes? 343 30 Why are luxury goods very popular among some people? 343 31 Do you think one’s appearance is important? Why?/Why not? 344 32 What kinds of jobs require a good appearance? Why? 344 Unit 9 饋贈禮物 33 Do yo

u think expensive gifts are always better than cheap ones? 346 34 Do you think choosing a gift for someone is difficult? 347 35 What kinds of gifts do people in your country usually give? 347 36 In your culture， what kind of thing can never be a gift? 348 Unit 10 體育運動 37 Do you think physical educa

tion is important to schoolchildren? Why?/Why not? 349 38 What can be done to encourage schoolchildren to do more sports? 350 39 Are there any kinds of sports that schoolchildren are not supposed to do? Why?/Why not? 350 40 Do you think some dangerous sports should be banned or strictly controlled b

y governments? Why?/Why not? 351 Unit 11 科技與科學 41 In what ways can people learn something about science？ 352 42 In some countries fewer and fewer females choose a major related to science． What do you think of this trend? 353 43 Is science popular in your country? 353 44 What kind of science subjec

ts do you think should be set in primary school and secondary school in your country? Why? 354 Unit 12 傳統的傳承 45 To some extent， we are losing our traditions more or less． Do you agree? 355 46 Is tradition important? 356 47 What should be done to teach children the importance of traditions? 356 48 I

n your culture， what kind of traditions do the younger generations like to follow? 357 Unit 13 規則意識 49 What is the importance of obeying rules? 358 50 How to teach children to obey rules? 358 51 What kind of punishment is suitable for children who do not obey rules? 359 52 Should children get invol

ved in rule-making at school? 359 Unit 14 影視產業 53 What kind of foreign movies can be popular in your country? 361 54 What are the differences between Hollywood movies and movies of your country? 362 55 Do you think watching foreign movies is an effective way to learn foreign cultures? 362 56 Is the

re anything that needs to be done by your government for promoting the movie industry? 363 Unit 15 讀書的意義 57 Is reading still the most effective way for people to acquire knowledge nowadays? 364 58 What are the differences between reading a novel and watching the movie based on the novel? 365 59 Wha

t should be done to encourage people to read more books? 365 60 Do you think females tend to read the same books as males? Why?/Why not? 366 Unit 16 媒體廣告 61 What kind(s) of disadvantages can advertisements bring us? 367 62 What are the benefits that advertisements can bring to people? 367 63 Can yo

u compare different kinds of advertising methods? 368 64 Can you imagine what our society would be like without any advertisements? 368 Unit 17 樂於助人 65 In your culture， what do people often do to show their hospitality? Why? 370 66 When you need some help， who is always the first person you like to

get help from? Why? 371 67 In the society， are there some people who do not like helping others especially strangers? Why? 371 68 Should children be taught to help others? 372 Unit 18 孩子教育 69 Is childhood meaningful to people? Why?/Why not? 373 70 Is good parenting important? And what do you think

good parenting should be like? 374 71 Do you think a boarding primary school is suitable for children? 374 72 Should parents use physical punishment when their children make mistakes? 375 Unit 19 私人車輛 73 What are the differences between travelling by a private car and by public transport? 376 74 I

s there any inconvenience brought by the popularity of private cars in your city? 377 75 Why do people living in the cities with highly-developed public transport still want to have their own private cars? 377 76 In your opinion， what kind of private vehicles will be the most popular in your city in

the future? 378 Unit 20 團隊合作 77 Why do some people dislike working on a team? 379 78 Why do some people always say teamwork is important? 379 79 How to teach children the importance of teamwork? 380 80 What makes a qualified team leader? 380  

網紅可信度與網紅熟悉度對消費者行為意向的影響：以品牌認同度為中介變數

為了解決舞光mobile01的問題，作者丁婉恬 這樣論述：

過去在行銷產品時，公司常以名人代言，最近出現很多的網紅，幫忙代言公司的 產品，做了很成功的行銷，故為深入了解此一議題，本研究想要了解成功網紅的 相關特性和其影響結果，同時聚焦在網紅的可信度與熟悉度這兩個特性，探討兩 個特性基於什麼理由，能提升消費者的行為意向，以學術的術語來說，就是本研 究以品牌認同度做為網紅的可信度與熟悉度影響消費者的行為意向的中介變數。 本研究首先以質性訪談的方式與使用 IG 社群平台的消費者進行面對面互動，了 解消費者對網紅可信度與熟悉度的看法，並了解其作用，接著將前述訪談研究之 結果進一步以量性研究方法分析，採用線上發放問卷的形式蒐集樣本資料，總共 蒐集了 221 份

有效樣本，並以 SPSS24.0 統計分析軟體進行實證研究。研究結 果發現，網紅可信度與熟悉度都會直接正向影響品牌認同度，而且可信度比熟悉 度的影響力大;品牌認同度會直接正向影響消費者的行為意向;此外，網紅可信 度與熟悉度會經由品牌認同度的中介正向影響消費者的行為意向，亦即有間接效 果。本研究的結果有助於業者挑選網紅時的參考，而且可以讓網紅知道經營社群 時可信度與熟悉度是重點，在理論價值方面，本研究提供網紅可信度與熟悉度影 響消費者的行為意向的解釋機制，此關係的中介變數就是品牌認同度。此外，KOL (大網紅)的可信度與 KOC(小網紅)的熟悉度各具優勢。