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書中字有黃金屋 走在汽車革命的路上論文書籍站 SUV car meaning

另外網站7 Benefits of a Compact SUV | Young Toyota也說明：Are you on the fence about whether you should buy a car, SUV or compact SUV? ... A compact SUV typically has a unibody design, which means that the body and ...

中原大學 企業管理研究所 林瓊菱所指導 蕭翔的 台灣汽車廣告高情境文化與低情境文化理解程度分析 （2018），提出SUV car meaning關鍵因素是什麼，來自於廣告訴求、高/低情境文化、社會規範、內在價值。

而第二篇論文國立臺灣大學 機械工程學研究所 陳湘鳳所指導 陳浩洋的 透過消費者認知衡量產品設計要素 （2014），提出因為有 感性工學、產品情緒衡量、情緒卡片、設計要素的衡量、產品決策、谷歌趨勢的重點而找出了 SUV car meaning的解答。

最後網站What does SUV(Sports Utility Vehicle) stand for? | Kia Mauritius則補充：SUV stands for Sports Utility Vehicle, a car similar to a minivan or a station wagon, but with a much tougher look and a design suited for off-road driving.

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SUV car meaning進入發燒排行的影片

เปิดตัว All-New Nissan Kicks e-Power 2020 นิสสัน คิกส์ อีเพาเวอร์ รถ compact SUV พลังไฟฟ้าจากเครื่องยนต์

Nissan Kicks e-Power มีราคาจำหน่ายดังนี้

รุ่น VL 1,049,000 บาท
รุ่น V 999,000 บาท
รุ่น E 949,000 บาท
รุ่น S 889,000 บาท

BANGKOK – The Nissan Kicks e-POWER, an all-new subcompact SUV that gives drivers the power and performance of an electric car, debuted today in Thailand. This is a Nissan regional launch event, and the world-debut of the new Nissan model: Nissan Kicks e-POWER. Equipped with e-POWER, the revolutionary electrified powertrain first introduced by Nissan in Japan, the new Kicks is built in Thailand and perfectly tailored for the lifestyles of urban customers.

Nissan's award-winning e-POWER technology brings a fully electric motor drive, meaning that the wheels are completely driven by the electric motor. The power from a high-output battery is delivered to the e-POWER compact powertrain comprising a gasoline engine, power generator, inverter and a motor.

The distinctive model is designed to meet the needs of singles, couples or young families who are looking for unique styling, roominess, cutting-edge technology, smart functionality and advanced safety features, at an affordable price.

Thailand is the first country to produce Nissan's e-POWER technology after Japan and one of the first to launch it, providing a technical bridge for Thai customers towards EV adoption, while consuming less energy, with better fuel economy, yet strong performance and acceleration.

"The launch of the all-new Nissan Kicks e-POWER in Thailand represents the disruptive and innovative DNA of Nissan that we continue to bring to the region," said Yutaka Sanada, MC Chairman and regional Senior vice president, Nissan Asia & Oceania. "This is an exciting day for Nissan and Thailand, as a key global production and export hub for Nissan and regional leader driving the company's vision for electrification of mobility."

台灣汽車廣告高情境文化與低情境文化理解程度分析

為了解決SUV car meaning的問題，作者蕭翔 這樣論述：

隨著科技不斷進步，廣告的形式不勝枚舉，現今不管是在報紙、廣播、電視， 或是網際網路上皆可看見廣告的蹤跡，以影響力來說，雖然網際網路普及為電視 帶來了不少的衝擊，不過電視對於人們來說，仍屬不可缺少的元素之一。然在過 去電視廣告上，台灣本土汽車廣告由於技術匱乏、專業知識不足，故在表現上通 常都是單純以功能層面來傳遞產品資訊，直到政府於 1980 年開放外商進駐台灣 後，台灣本土汽車廣告才得以從西方進口車廣告中獲取專業知識，以改善單一、 了無新意的廣告表現，不過以現今電視廣告的結構來看，可以發現到台灣本土汽 車廣告似乎停留於用物質滿足人們對於內心匱乏之階段，與西方汽車廣告訴說著 人們追求內心價值、

超越自我的意境有著極大的落差存在。 有鑒於上述理由，本研究以台灣消費者作為本研究之對象，藉此了解台灣人 民對於汽車廣告在理解意識上位於哪一階層，以及在詮釋上有何偏好、有何障礙 存在。而由於本研究屬於一種探測社會整體現象、人類內心觀點之研究，故採用 質化研究作為研究方法，並以半結構式訪談法針對三十位 30 歲至 60 歲的台灣人 進行資料蒐集，除此之外，本研究更以兩部不同層面的保時捷（Porsche）廣告 影片作為輔助工具，以讓受訪者能有效分辨國內與國外之廣告。 根據研究結果顯示，大部分台灣人對於廣告的理解程度仍處在國內廣告的表 現形式上，不過本研究有發現到，年齡分布於四十五歲以上的台灣人是

有辦法理 解並詮釋出國外廣告之深層意涵的，除此之外，以喜好程度來說，幾乎所有受訪 者皆認為國外廣告較能引起他們的興趣，亦即，其實台灣人民在需求上已有漸漸 走向內心價值層面之趨勢。而之所以現今大部分台灣人對於國外廣告在理解上仍 不深，本研究認為其主要是因為台灣在文化層面上有過多的規範、限制存在，故 導致現今有辦法擺脫束縛，去追求自我內心價值的人並不多，故本研究建議台灣 本土廣告業者能藉此作為參考指標，並製作出未來教育分針，讓台灣人可以自由 邁向傾聽自我之階段，同時讓本國在發展上能更快跟上西方國家。

透過消費者認知衡量產品設計要素

為了解決SUV car meaning的問題，作者陳浩洋 這樣論述：

The evaluation of design attributes is an important step in design process. In this phase, in addition to objective needs, subjective needs for a product should also be considered. Two methodologies, Kansei Engineering and product emotion measurement using Emotion Card, have been developed in Jap

an and the U.S. respectively. They are used to measure the emotional impact of product attributes. However, these methods are confront with the following issues: i.Because of the cross-cultural influence, both Kansei Engineering and product emotion measurement using Emotion Card need to be validate

d in Taiwan. ii.There are heavy burdens for designers to evaluate large amounts of attributes. iii.It is hard to make decision concerning design attributes using Kansei Engineering or product emotion measurement. As the results of these two methods correspond to several Kanseis or product emotions

, the decisions would be mostly based on the designers’ attitudes and knowledge. This thesis aims to solve the above-mentioned problems. In part A, the first study was to explore the emotions behind each Emotion Card. And the second study was to show that Kansei Engineering and product emotion meas

urement are effective in Taiwan. In part B, a method using search volume data provided by Google Trend was constructed to evaluate design attributes. And a case study on car styles was conducted to demonstrate the effectiveness of the proposed approach. Finally, Kansei Engineering and product emotio

n measurement were used to validate the models built by the proposed approach.

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