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超圖解企業管理成功實務個案集

為了解決bmw總代理的問題，作者戴國良 這樣論述：

　　精選分類各成功企業管理實務個案，涵蓋層面廣泛。 　　超圖解式個案編法，圖文搭配，易於閱讀，一看即懂。 　　重要「觀念」及「關鍵字」提示，強化企業經營管理知識學習效果。 　　上班族個人進修學習，大專授課教材的最佳參考工具書。 　　不談理論，只講實務！勝利組大集合！ 　　電商→創業家兄弟：成功經營的四大野戰管理法則 　　全臺第一大超市→全聯：快速成功的2大關鍵及經營秘訣 　　影音創意平臺→華研音樂：逆勢成長策略 　　全球最大晶圓代工→台積電：前董事長張忠謀的領導與管理 　　一條龍供應鏈→源友：臺灣最大咖啡烘焙廠的經營心法 　　3C家電→臺灣Sony：家電、通信、遊戲多元

產業的領導品牌 　　「企業經營」強調公司面、事業面、策略面、研發面、生產面、銷售面、行銷面等加速營運拓展，以創造更高的營收及獲利。而「企業管理」強調在後勤面、組織面、人力面、資金面、資訊面等提供快速支援。企業經營與企業管理若能上軌道，有效率又有效能的運作，且持續創新，企業必能成功致勝，甚至成為百年長青企業。 　　本書搜集精選各種行業企業管理的實務個案，涵蓋面非常廣，且具有代表性。採用最創新的圖解式編法，圖文搭配，能理解個案的重點所在，更增加閱讀性。為上班族個人進修學習、公司讀書會教材、以及大學老師授課教材的最佳參考工具書。也是想要創業的人，必讀的企業經營管理寶典。  

bmw總代理進入發燒排行的影片

汽車改裝次文化研究創作 - Mazda3

為了解決bmw總代理的問題，作者李効武 這樣論述：

Since the early 90’s, explosive growth of the automotive aftermarket tuning scene, global automotive markets have been overrun by vase varieties of aftermarket brands and parts. Aftermarket Products becoming available for almost any manufacture and model, from performance parts such as engine upgra

des to suspension setups, or perhaps the paintjob that changes the vehicle color from one to another, with add-on graphics to increase the presence of the vehicle and making it one of a kind. It was the trend to tune a vehicle straight out of factory, it was the cool thing to do, it was the way to e

xpress, the way to become different from others, it all started with the imports, it wasn’t long until the other brands catch up, but as generations grew past their teenage years, and tuning scene died down from the limits created by law enforcers. Slowly it began to fade away, it was deemed dangero

us, the cause of street racing, police began to hunt down modified vehicles, law after law was passed to prevent a vehicle from being modified, and with nothing standing up for the culture, it got quiet away. Until early 2000, movie maker Universal Studio released its first ever “Fast and the Furiou

s” movie, a movie about street racing, involving beautiful machines of speed which re-ignited the roaring hearts and boiling bloods of many past tuners. The aftermarket tuning scene completely exploded globally, many movies of the same series later; it created a butterfly effect in this unique cultu

re worldwide, by year of 2009, just Chinese market along, vehicle tuning market value exceeded seven billion US dollars, and vehicle modifying no longer limit to imports, this time the growth is humongous, the movie franchise help created vast varieties of styles and joined all different tastes from

different sides of globe. People start to develop unique trends of modification such as JDM which stands for Japanese domestic market, VIP, especially for the high and luxurious, Hellaflush, for those willing to lay low. And this culture is no longer limited to the young and vicious, even major sup

er car maker from Europe got themselves involved with it, automakers pour all its resources to study and create factory performance parts and special edition vehicles to please its customers, Why is vehicle modification such a big thing? This study attempts to rectify the true value of vehicle modif

ications and create a better public understanding of this culture. With the help from a couple examples of modified vehicle, alongside a few case studies, we hope to provide prove of a positive image for all tuners of automotive industry, and bring more attention into the benefits and art of vehicle

modifying.This study will be categorized into 3 different parts, first we will explore into a series of major automakers that are well known worldwide for their special contribution in vehicle modifying, the results will then introduce some of the special edition vehicles, including factory tuned v

ehicles, and some aftermarket tuned vehicles, which also divides into different types and trends of modifying. Joining the style and taste of uniquely manufactured vehicles, we will then throw in a mixture of personal styling, ways of self expression, and then re-create such effect on an originally

very plain sedan. The production process mainly involves performance upgrades, creating a better output of power, while small amount of exterior upgrades to match up to the owner’s personality, the result is aimed to be low profile, but an all rounded vehicle, proving that a fun driving experience i

s not a luxury just limited to the exotics. Photo images were taken in the process of upgrading and some videos were made to document the upgrade and necessary up keeping. The final goal is to create a better understanding of the vehicle modifying culture, bringing more positive view and appreciatio

n towards the very unique styling and design cues of this culture.

國家地理精工系列：Vespa偉士狂潮：一個文化標誌的誕生、傳奇歷史與經典車款

為了解決bmw總代理的問題，作者瓦雷里歐．博尼,斯特法諾．柯爾達拉 這樣論述：

　　身為史上第一款席捲全球市場的速克達，Vespa在1946年誕生時曾面對許多猜疑，因為這個全然創新的車款在當時看來不像摩托車，反而像飛機和汽車的雜交產物。儘管如此，由於完全符合戰後民眾的交通需求，Vespa甫一推出就大獲成功，成為史上第一輛在市場站穩腳步的平價兩輪車。 　　Vespa同時也是一件完美的設計作品，奠定了日後所有速克達的基本型態，注定成為流傳千古的經典符號。 　　因此Vespa不是普通的速克達──它就是速克達的代名詞，受到全世界的認識與喜愛。很少有一款機動車輛，在經歷眾多危機的衝擊與潮流的改變之下，仍能忠於最初的設計理念而屹立不搖。 　　本書從19世紀比

亞喬公司創立的故事開始，到原型車與品牌的誕生、歷代經典車款──全部出自比亞喬歷史檔案館，以精美照片展現當年出廠時原汁原味的樣式──還有這些車款在賽車場與探險活動中的優異表現，透過電影與流行文化造成的影響，最後並公開最具原創性、絕無僅有的特別訂製車款與改裝車款。 　　不論你原本就是Vespa的車主或車迷，還是嚮往Vespa所代表的浪漫與自由情懷，這本書都會帶你充分體會一代名車的精髓，並細細品味經典的美好。 本書重點 　　國家地理精工系列最新巨作，跨越時代的時尚標誌，浪漫情懷與精緻工藝的完美結合 　　․偉士迷必藏經典，超過七十年的傳奇歷史、經典車款、流行文化、探險創舉、廣告行銷案例全收錄。

　　․Vespa歷代車款圖鑑、性能規格與標準配備項目。 　　․出自Piaggio歷史檔案館的原始車款圖片，是藏家鑑定的珍貴參考資料。 　　․黑白或全彩大圖呈現Vespa史上的重要文宣海報，與經典電影劇照。 　　․Vespa世界紀錄：波瀾壯闊的長途騎行與極地探險。 　　․全球各地最熱門的Vespa大會師，以及專為Vespa舉行或設立的越野、耐力、競速賽事與項目。 　　․Vespa衍生作品大賞：極致兇猛華麗的改裝與訂製車款、車身塗鴉與裝置藝術。 名人推薦 　　透過本書，帶著你一窺Vespa的傳世工藝與品牌深厚的歷史底蘊——Vespa台灣總代理 太古運通摩托車總監 Alvan 　　看到這本書有

莫名的興奮感！這是一本Vespa Encyclopedia 百科全書，圖文並茂地介紹PIAGGIO 公司從設計師創造一系列 Bee 「蜜蜂車型」至今七個十年裡，每每都造就各個年代的流行時尚，引領潮流。經典工藝總讓人愛不釋手，讓我們再次重回Vespa 的懷抱中！——知名偉士牌收藏家　楊曜銓 　　是葛雷哥萊畢克『羅馬假期』的啟蒙，追風少年用青春荷爾蒙驅動，巡航在台北街頭。迎來生命中第一部Vespa，男孩蛻化成紳士，那年我22歲。超過70年Vespa不羈風流微縮在史詩般冊頁裏。通過閱讀爬梳，我再一次恣意騎乘。——台北廣告同業公會榮譽理事長 許益謙

消費者購買汽車意願之研究-以進口車車主或潛在消費者為例

為了解決bmw總代理的問題，作者李招興 這樣論述：

台灣政府早期對國內汽車產業採取的是保護政策，對進口車的限制諸多。隨著時代的演變以及市場趨勢，漸漸解除各種管制措施。在加入WTO後，進口車關稅及貨物稅大幅下降，在銷售價格上除了受匯率影響外，較以往已相對降低，與國產車售價相比，十分具有競爭力。美國次級房貸風暴及歐債危機等問題，衝擊著全球經濟活動，但在這景氣低迷的環境下，近年進口車銷售量卻能逐步成長，此外，進口車佔有率與國產汽車也呈現相互消長的情況，意味著國人購買進口車的願意日漸提高。本研究之目的是能夠針對進口車車主或潛在消費者依其生活型態做市場區隔，使進口車商能夠發掘其目標市場。本研究以進口車車主或潛在消費者為對象發放問卷，共回收426份有效問

卷，並依生活型態將消費者分為三個集群。研究結果顯示，各集群在人口統計變數方面，皆有顯著的差異；另一方面，各集群在安全、舒適、外型及價格等四項產品屬性因素上或是購買動機及消費者行為亦有顯著的差異。本研究最後再依據分析的結果，針對各市場區隔提供進口汽車業者相關行銷建議，希望能讓進口汽車業者獲取最大利潤。