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The Battle of Rocroi: A Battle. a Myth. the Success of Propaganda

為了解決Strategy & tactics的問題，作者Ribas, Alberto Raúl Esteban 這樣論述：

The Battle of Rocroi (May 19, 1643) is famous for the French victory over the Spanish Tercios. The Duke of Enghien, only 21 years old, defeated a Spanish army commanded by Francisco de Melo. This victory has traditionally been attributed to the military genius of the young Duke, to the superiorit

y of the French cavalry and to the decline of Spanish tactics: the Tercios were no longer invincible. Thus, the date of 1643 establishes a historical milestone, a paradigm shift in military history: the end of Spanish hegemony and the beginning of the French rise, the Grand Siècle of Louis XIV.But,

beyond the military defeat of the Spanish army, the question posed in this book is to assess whether, in fact, the battle of Rocroi was the beginning of the decline of the Spanish hegemony, and of its military tactics and formations, the Tercios, who had fought and won in Europe for more than a cent

ury.This book analyzes the political-military context of the 1643 campaign: the tense relations between France and Spain throughout the 16th and 17th centuries, which led to the armed conflict that began in 1635, when Sweden showed signs of weakness in the Thirty Years’ War, and Richelieu considered

that it was necessary to act to prevent the triumph of the Austrian and Spanish Habsburgs. The French and Spanish armies are also analyzed in depth, their composition, units, tactics, etc. as well as Enghien and Melo’s chain of command.The campaign of 1643, initiated by the Spanish, following the s

uccess of 1642 -which ended with the great Spanish victory at the Battle of Honnecourt (May 26, 1642)- began with errors, due to the great interest of General Melo to keep the secrecy of his campaign plan at all costs... That is why the Spanish army went to war with little artillery and few supplies

, to advance quickly, but also to hide their intentions: either look for a pitched battle or look for a siege... In short, a victory that would allow the actions of the French in Catalonia to be aborted.Finally, the goal of the campaign became clear: to conquer Rocroi. When the French found out, Eng

hien quickly marched to relieve the place. Melo let the French approach without stopping it: since Fate had sent him a French army, he intended to defeat them in pitched battle, as at Honnecourt. But Melo’s army was not complete: he lacked an army corps, under the command of Jean de Beck, of 3,000 m

en.In light of the chronicles, it seems that Melo deployed his army with the intention of showing his combat power, and not to fight, waiting for the arrival of Beck’s troops. On the contrary, Enghien showed a brilliant initiative, with the firm will to win; and his strategy during the battle was ve

ry brilliant: defeat the flanks and then fall on the center of the Spanish deployment.But after the victory on the battlefield, comes the time for the chronicles, the reports, the propaganda... The King of France was a 4-year-old boy; his Spanish mother was regent, but questioned by the high nobilit

y, like the minister Mazarin, hated by many. Rocroi’s victory was a success to be proclaimed from the rooftops: a victory that would secure the new king.The book analyzes the real impact of the battle, the consequences for the theater of operations in Flanders, of the war between France and Spain, a

nd of the effective predominance of one or another power in Europe. This is the key point of the book and of Rocroi’s battle: a decisive military triumph or a propaganda success?I invite readers to discover it, reading the pages of the book, in an exciting journey through time to the battlefields of

the 17th century.

A Tiger Loose on an Ice Flow: The Ferozepore Brigade on the Western Front, 1914-1915

為了解決Strategy & tactics的問題，作者Snape, David 這樣論述：

Many accounts of the Indian Corps as a whole have been published in recent years but few have concentrated on the experiences of a single individual Brigade. The Ferozepore Brigade, part of the Lahore Division, had been created in 1904 during the Kitchener reforms of the Indian Army and like all

Indian Army Brigades consisted of three Indian Battalions, the 9th Bhopal Infantry, the 57th (Wilde’s) Rifles (Frontier Force), and the 129th The Duke of Connaught’s Own Baluchis. In addition the Brigade had one British regular Army Battalion; 1st Battalion Connaught Rangers.The Indian Corps was mob

ilized very efficiently in August 1914 and embarked in France in the following month after a long sea voyage. Such was the haste of the Brigade’s mobilization and the differences which had been allowed to exist in its organization and equipment that the Brigade’s composition, it had to be reorganize

d during the voyage from India and reequipped with unfamiliar weaponry on its arrival in France.Once in Europe, the problems of feeding, equipping, caring and commanding the Brigade all taxed the administration of the BEF. The differencing dietary requirements which the various racial and religious

groups, the lack of modern equipment such as trench mortars and the various medical needs also challenged the British Officers attached to the Brigade’s Battalions, most of whom were equally unused to the European conditions as their men even though many had served in numerous campaigns at home. The

paternal relationship between Officers and men in the Indian Battalions was a great strength but was to prove a weakness when British officers, who were familiar and understood their men, became casualties and had to be replaced with substitutes who struggled to fill the gap. It was assumed that th

e Indians could not fight efficiently without British Officers in command, but the book discuss how true this assumption really was and uses example where sepoys fought gallantly after their British Commanders have been killed or wounded.The Indian Corps had arrived in ’ the nick of time’. The BEF w

as exhausted and was hanging on having been engaged along the entire length of its sector. Consequently, Indian Brigades went straight to the front where they fought with great gallantly in very unfamiliar surroundings. This book attempts to explain how one Brigade coped with the task they had been

given while relating it to the struggle of The Indian Corps as a whole to adjust its strategy and tactics in a European War. Like a Tiger on an Ice Flow, Ferozepore Brigade had to learn to survive in a completely alien environment.

新興間接取貨模式之創新市場定位研究

為了解決Strategy & tactics的問題，作者陳易群 這樣論述：

隨著電子商務迎來爆發式的成長，取貨服務成為不可或缺的一環。與實體購物可以馬上拿到貨品的特性不同，電子商務必須透過末端物流以及取貨服務來完成購物流程。由於過載的貨品數量使得取貨服務供不應求，除了原有的超商取貨服務外，新興取貨服務也加入市場。中華郵政所營運的智能櫃模式—i郵箱也是其中之一，但在超商取貨已經取得大部分的市場份額情況下，i郵箱的使用率遠遠落後超商取貨，因此本研究意圖找出可能使用i郵箱的族群以及偏好，找尋切入市場的機會，同時提供給業者改善服務的依據。本研究使用層級貝氏選擇式聯合分析法來了解消費者對於取貨模式的偏好結構，首先整理出取貨服務的10項屬性，透過問卷調查方式釐清消費者重視的服務

屬性和排序情形，接著按照聯合分析的架構設計正式問卷。採取網路便利抽樣蒐集有效問卷數量303份，藉由層級貝氏選擇式聯合分析了解消費者對於服務的偏好情形，根據結果探討在不同購買產品區隔下的偏好情形，並且利用集群分析了解各族群的偏好情形以及組成特性。研究結果顯示，間接取貨的偏好情形為「運輸服務費用」、「貨品到貨時間」「取貨地點的便利性」、「身分驗證」、「服務類型」。分析結果區隔市場為：重視身分驗證的集群1命名為「謹慎取貨群」；重視價格的集群2命名為「斤斤計較群」；重視獨立作業的集群3命名為「自行操作群」。根據辨識破壞式創新的架構，目前市場上的偏好情形為大眾市場偏好價格便宜、快速的到貨時間以及取貨據點

距離近等，而研究結果中的「自行操作群」為智能櫃服務主要可能使用者也符合其市場的定位，可以優先針對該族群進行服務，接者改善「謹慎取貨群」自助服務操作失當時不悅，讓潛在的客群能夠順利使用服務達到分離式侵蝕市場，最後智能櫃在主流屬性滿足消費者的需求時，便可一躍成為市場競爭者，本研究透過服務偏好與權重探詢出適當的服務內容，使得取貨服務廠商能夠訂定出良好的發展策略。